Sunday Series: Mobile Sites Among Travel Planning Fast Movers
Travel planning and review sites are seemingly doing good business: traffic to the category grew over 10% year-over-year (YOY), reaching 25 million Unique Visitors (UVs) in May. Which sites benefitted most from the start of the summer travel season? Sites designed with a mobile mindset and sites offering crowd-sourced, local content. TripAdvisor, the most popular travel planning site, made the list of ten fast movers in May.
The Weekly Compete Pulse
Here’s a round up of our favorite digital marketing stories from the web this week: What is the future of digital reading since Google Reader officially died? Google warned us for months that its hugely popular RSS reader would disappear and the internet has been a buzz with choosing the best replacement. The latest option to enter the competition is Digg Reader, which went live last Saturday, June 29th.
Fourth of July: Battle of the American BBQ Brands
Happy Fourth of July, marketers! Today we celebrate the birth of our country the American way: grilling, drinking and watching fireworks with friends. As most of the nation is closed for business today, which American brands are reaping the benefits? We looked at the online traffic data to the most popular charcoal, hot dog, and domestic beer brands leading up to the fourth.
Sunday Series: Which Sports and Fitness Brands Speed Ahead?
With summer in full swing, we compiled ten fast movers in the sports and fitness retail category. The group of sites is doing very well: it had 39 million Unique Visitors (UVs) in May, up 11.8% year-over-year (YOY). What are Americans shopping for over the summer? Golf gear, pool and boat maintenance retailers were some of the fastest growing sites in May.
The Weekly Compete Pulse
Here’s a round up of our favorite digital marketing stories from the web this week: Digital ad spend grows, but what about investment? A new infographic from Invesp tells a story that most marketers are familiar with; more advertising and marketing dollars are spent on digital and Google is winning the most of them. It also shows that 53.5% of companies spend less than 5% of marketing budgets of conversion optimization.
Will Viral Videos Save Kmart?
I don’t watch television often (Netflix and HBO Go are my best friends), which means I don’t see many commercials. Usually that’s a good thing, but recently I was disappointed I didn’t see the hilarious new Kmart ads sooner. The first spot, “Ship My Pants” went live on April 10th. The ad promotes Kmart’s free shipping service, an effort to drive shoppers to Kmart.com which offers more products than the stores.
Sunday Series: Record Wins for Lottery Sites in May
Traffic to lottery websites increased 35% month-over-month (MOM) in May, reaching a two-year high of 35.1 million Unique Visitors (UVs). Powerball.com leaped from the fourth most visited site in the category in April, to #1 in May, thanks to the second-largest lottery jackpot in history: $590 million dollars. The Florida State Lottery, Flalottery.com, previously held the top spot in April.
The Weekly Compete Pulse
Here’s a round up of our favorite digital marketing stories from the web this week: The 12 Essential Elements for On-Page SEO. If you are an expert or beginner to search engine optimization, this handy infographic is an awesome resource. Making sure every page has correct page titles and headings, content length and social media sharing will ensure the overal success of your site to appear in search results.
Infographic: The State of the Mobile Summer Traveler
The peak summer travel months are upon us and the most successful travel brands will be the ones who excel at engaging their customers not just online, but also on mobile. The online travel industry is booming with more people turning to the Internet to plan their trips than ever before; Unique Visitors (UVs) to online travel agencies (like Expedia, Priceline) grew 13.7% year-over-year (YOY) in May.
May’s Top 50 Sites: Facebook Didn’t Win Back #2 From Yahoo!
For the consecutive second month, Yahoo.com was the second most visited website according to Compete’s latest U.S. traffic data. Yahoo! had over one million more Unique Visitors (UVs) than Facebook.com, who was pushed down to the #3 spot last month. Google.com remained at #1. Microsoft knocked Microsoft out of the top 10. May was a strong month for all Microsoft properties…
Sunday Series: Which Theme Parks Accelerated Past the Competition?
Monthly traffic to theme park websites increased 28.5% as May welcomed warmer weather and summer vacation planning. Unsurprisingly, theme parks receive more online visitor in the summer months. The season is off to a slow start; 8.2 million Americans visited theme park websites in May, about 700,000 less visitors than in May 2012. Which theme parks experienced the largest traffic growth last month? Seven of the ten fast movers are parks located away from the coast…