Is “Organic” Food Healthier For Sales?
Image from: Clover Organic Farms It seems like whenever I am in the grocery store, I am more inclined to purchase something organic, over a generic brand. Between stamping USDA certified on a piece of cage free chicken, driving a hybrid and making sure beauty products are not tested on animals; “organic” seems to be a type of consumer, not just a healthy food choice. I decided to look on
3 Tools for Targeting Your Display Advertising
Image from: Tools Image / Shutterstock Are you guiding your media planning by actual consumer behavior? In this webinar, we’ll examine the two tools and techniques most used by planners and buyers today, and contrast those with behavioral-based targeting using Compete Media Planner. Learn how Compete’s panel of over 2 million consumers delivers a new level of depth and precision in your agency’s media planning. During this webinar we will
Webinar Replay: Ad Effectiveness Tools Can Help!
Image from: Floris Slooff/Shutterstock Compete recently hosted a webinar on “How Ad Effectiveness Tools Can Help Optimize Your Media Strategy.” Learn how our panel based solutions are able to provide data and insights you need to understand how your advertising affects consumer behavior. A few takeaways from our presentation: An ad campaign impacts consumer behavior beyond just the brand site, extending into 3rd party site research, competitive visitation, search, and
Will IKEA Take Over The World or Just the World Wide Web?
Image from: Ikea Image / Shutterstock In the last year sales for IKEA have risen and with plans to expand even further it looks like the Swedish owned furniture store may just land on every continent. But with the success of growth internationally, how is IKEA fairing in the US? Looking at Compete.com we can see that visitors to Ikea.com are spending a good deal of time on the site.
10 Photos from the DCMO Summit!
This time last week we were kicking off the 2012 Digital CMO Summit in Beverly Hills. Between speakers from AOL, Yahoo!, Funny or Die, and Vice, to views of the LA skyline and celeb sightings, we weren’t ready to leave. Below are just a few photos from our time in the 90210. Scott and Ryan are helping build bikes for the Boys and Girls Club of East LA, which is up
10 Tweets From the Digital CMO Summit
We just wrapped up three days at Compete’s Digital CMO Summit in one of the most famous zipcodes in the universe: 90210. This year’s theme was the Impact of Influence and as we spent time in Beverly Hills we explored how brands and their agency partners harnessed the disruptive forces of new media to engage with customers. We have learned so much over the past three days and are excited
Webinar: Optimize Your Media Strategy
Shutterstock / Tertman In this webinar, we will learn how our panel-based solutions are able to provide the data and insights you need to understand how your advertising affects consumer behavior Want to measure the total impact of your advertising campaign? Increase the efficiency of your media buy with Compete advertising effectiveness tools. Learn how our panel-based solutions are able to provide the data and insights you need to understand
Webinar Replay: 3 Tools for Targeting Your Display Advertising
Image from: jannoon028/Shutterstock Compete recently hosted a webinar on “3 Tools for Targeting Your Display Advertising.” We understand that you undoubtedly spend a huge amount of time on ad targeting to get to your ideal customer, but we posed the question, “do you really know who you’re reaching?” Watch the replay below: View the slides below: 3 Tools for Targeting Your Display Advertising View more PowerPoint from Compete
Klout, Where Have All the Egos Gone?
Image from: Web Strategy Last year, when Klout was the new kid on the block I wrote a post titled Does Klout Have Clout? questioning whether Klout’s measure of social influence had merit. While the site does gain traffic based on our obsession with ourselves, Narcissus might remind us that vanity doesn’t ever end well. Klout may have gained more exposure in the last year, but it seems the following it once
Happy Birthday Fenway!
Image from: ESPN With today being the 100th birthday of the nation’s oldest ballpark currently in use, Fenway Park, I decided to look at search results for a few Boston baseball specific keywords. Starting with the keyword “Fenway” Compete.com has 67 site destinations, the top 10 being: MLB.com has the highest volume of search referral for the keyword “Fenway.” Looking further, the keyword “Red Sox” returns 30 site destinations with
Could the Madmen Go Digital?
Image from: Huffington Post Madmen is back and with the newest trend of #draping surpassing the meme of #tebowing all over the Internet, I decided to look how the advertising gurus of the 60’s were holding up in the digital age. Looking on Compete.com we can see that keyword “Madmen” returned the following searches: Amctv.com returned the highest search volume with approximately 64% of search, not surprising since AMC is