Alyssa Maine

3 Tools for Insights Into Your Display Advertising

Image from: Toolbox / Shutterstock Check out this Compete webinar entitled “3 Tools for Insights Into Your Display Advertising” and examine the two tools and techniques most used by planners and buyers today, and contrast those with behavioral-based insights using Compete Media Planner. Learn how Compete’s panel of 2 million consumers delivers a new level of depth and precision in your agency’s media planning. Sign up here to join us

Webinar Replay: Optimize Your Media Strategy

Image from: Chess Pieces / Shutterstock Compete recently hosted a webinar on “How Ad Effectiveness Tools Can Help Optimize Your Media Strategy.” Did you reach your desired audience with your advertising? How did you advertising affect consumers that didn’t click on the ad? are you able to measure the total impact of your advertising campaign? Download the recording today and learn: Compete’s approach to measuring ad effectiveness How our panel-based

Is E-Commerce Too Big an Investment for Mass Retailers?

Image from: Nordstrom Anniversary Logo / Nordstrom is currently in the middle of their annual anniversary sale running July 20th through August 6th. No stranger to the sale store front, they promote five big sales a year. With a big push financially to drive their online sales this year, I decided to see if their e-commerce efforts have paid off so far in terms of driving traffic to the

Webinar: Which Brand Will be Crowned the “King of Luxury”?

Image from: Anton Balazh / Shutterstock In this webinar, we’ll examine insights into 2012 luxury automobile sales through the 2nd quarter. Insights will be based on analysis of the six leading brands in a head-to-head comparison of sales, shopper volume, competitive cross-shop, and conversion. Sign up here to join us on August 9th, 2012 from 2-3pm Join us during this webinar we will answer the following questions: Which brands are

Webinar: Optimize Your Media Strategy

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Would you bet Your Bottom Dollar on JC Penney or Kohl’s this Quarter? Traffic Might Indicate No…

Image from: Breaking Copy Despite cutting prices this spring to counteract the decline in first quarter profits, Kohl’s online traffic may suggest another lull in profits this quarter.  The announcement a couple weeks ago about JC Penney President, Michael Francis, suddenly leaving the retailer may also be a sign of a poor quarter for JC Penney.   All this buzz piqued my interest, and I decided to look at to

Happy 4th of July from the Compete Team!

Wishing everyone a Happy 4th from some of our sales team!

Webinar Replay: 3 Tools for Targeting Your Display Advertising

Image from: Computer Image / Shutterstock Compete recently hosted a webinar on “3 Tools for Targeting Your Display Advertising.” We understand that you undoubtedly spend a huge amount of time on ad planning to get to your ideal customer, but we posed the question, “do you really know who you’re reaching?” Download the replay here!

Is America’s Diner Always Open Online?

Image from: Denny’s Even if you don’t regularly eat a Moon’s Over My Hammy or a Grand Slam, Denny’s is a household name. Branded as “America’s Diner that is Always Open” for more than a year now, I decided to take a look at their online traffic and see who was visiting Looking at daily reach and daily attention on we can see that there hasn’t been a

Measuring the Travel Flash Sale Segment

Image from: Travel Image / Shutterstock Daily deal or Flash Sale sites have been rising in popularity, is a newer entrant that has quickly gained interest from consumers and even passed some of its retail counterparts. Looking at we see that between, and, has driven more traffic than its competitors since launch and now sits at about 1.4 million unique visitors as of May

Is Search So Easy a Caveman Could Do It?

As far as auto insurance goes, buying has only gotten easier. In fact, GEICO would say it’s so easy a caveman could do it. And while Progressive’s Flo might think differently, I decided to look and see how well these sites are performing. Last year we took a look at some of these celebrity icons in “So This Gecko, Caveman, and a Woman named Flo Walk into a Bar: Part 1”…