Was the Daily Twist a Slam Dunk for Oreo?
Image from: Oreo / Oreo.com For a brand that has been around for 100 years, Oreo has shaken up their marketing strategy by launching a new social campaign. The Daily Twist campaign introduced a new Oreo advertisement each day over the course of 100 days to celebrate the last 100 years of dunking. These advertisements focused on current events, pop culture trends and major news stories. In addition to the
Webinar Replay: Over the Top Video Today
Image from: CCN TV Everywhere / nbry.wordpress.com/ Compete recently hosted a webinar: “Over-The-Top Video Today.” We explored video growth in Over-The-Top (OTT) video, looking at existing market players and the impact on telecom consumer behavior. Download the recording today and learn: What is driving the increase in online video consumption? Who is viewing online video? How are OTT and device proliferation impacting TV service dynamics? A look back at how
Don’t Bother with an E-Commerce Strategy!
Image from: Nordstrom Front / NuanceMarketing.net This past July and August, Nordstrom ran their annual anniversary sale. We looked at the impact of their online efforts. Now, a few weeks after, did Nordstrom see any lift from their online push? Looking at Daily Reach and Daily Attention for the last three months we can see that Nordstrom.com did see a spike when the sale launched, but there was not a
Do You Know the Big Picture Behind Your Media Strategy?
Image from: Photographer / Shutterstock When it comes to advertising effectiveness are you able to measure the total impact of your advertising campaign for your consumers? How is your advertising affecting their path to purchase? You ask yourself, “Does exposure to an online ad actually impact my consumer and their behavior or contribute to any brand lift?” In this webinar, we will take a look at how Compete’s panel-based solutions
Is Everything Really All Natural at Chipotle?
Image from: Chipotle.com Chipotle Mexican Grill is not your typical fast food chain. With organic ingredients and their “Food with Integrity” mission, you’ll be hard pressed to find a dollar menu at this fast and casual restaurant. But as Chipotle continues to expand across the nation, with a “food culture changing cylinder of deliciousness” in hand, are consumers buying into what’s wrapped in foil? As far as fast-food chains go,
Seeing Between the Lines of the Search and the Click
Image from: Online Search / Shutterstock Search marketing is an intense and competitive battlefield, and for those of us in the trenches it can feel like being dropped in an unknown location without a map or GPS to guide us. To date, the ability to track actual consumer behavior from a search to a click has been virtually non-existent. Because search engine results pages (SERPs) are different for every consumer
Webinar: Over the Top Video Today
Image from: Videos Online / Shutterstock In tomorrow’s upcoming webinar we will explore the growth in Over-The-Top (OTT) video, looking at existing market players and the impact on telecom consumer behavior. There is still time to join us October 4th at 2pm and you will learn: What is driving the increase in online video consumption? Who is viewing online video? How are OTT and device proliferation impacting TV service dynamics?
With a Billion Dollars, Why Can’t Instagram Make a Better Site?
Image from: Rich Kids of Instagram / New Media Rockstars Back in April we wrote about how Facebook’s “mini” purchase of photo-sharing app Instagram might not end well for the San Francisco start-up. Based on Facebook’s purchase history, most start-ups didn’t last much longer after the big buy out. And while the Rich Kids of Instagram aren’t protesting, we figured it was high time to see how Instagram was performing
Will Taco Bell’s New Menu Spice Up Traffic Online?
Image from: Think Outside The Bun Logo / Taco Bell Taco Bell has longtime competed with fast food hamburger restaurants, and they’ve been upfront about it with their “Think Outside the Bun” slogan. With a big push to boost sales, this year has marked some big changes for the fast food chain. From the introduction of a breakfast line, a new Doritos Locos Taco and revised slogan, “Live Mas,” Taco
Webinar Replay: Which Brand Will be Crowned the “King of Luxury”?
Image from: Luxury Car / Shutterstock Compete recently hosted a webinar: Which Brand Will be Crowned the “King of Luxury”? We examined insights into 2012 luxury automobile sales through the 2nd quarter. We looked further at an analysis of the six leading brands in a head-to-head comparison of sales, shopper volume, competitive cross-shop and conversion. Download the replay here and learn: Which brands are generating the most shoppers and why
3 Tools for Insights Into Your Display Advertising
Image from: Toolbox / Shutterstock Check out this Compete webinar entitled “3 Tools for Insights Into Your Display Advertising” and examine the two tools and techniques most used by planners and buyers today, and contrast those with behavioral-based insights using Compete Media Planner. Learn how Compete’s panel of 2 million consumers delivers a new level of depth and precision in your agency’s media planning. Sign up here to join us