Alyssa Maine

Boston Is Our Home

With yesterday’s tragedy hitting too close to home, we at Compete send our thoughts and prayers to all the victims and their families and friends.

Marathon Monday: Nike Leads the Pack

Looking at the foot traffic to top brand sites; Nike, Reebok and New Balance, there is really no competition. Nike.com is the clear front runner. With each brand seeing higher shopping session shares on different retailers, how can brands optimize the purchase funnel on these retail sites?

Does Loyalty Even Matter for Best Buyers?

With a high expectation to improve customer loyalty this next year, Best Buy has rolled out changes to My Reward Zone with hopes of turning shoppers into loyal buyers. As Best Buy continues their push to match Amazon and Walmart’s prices and fight against the ever increasing trend of showrooming, can Best Buy turn their shoppers into buyers and loyal buyers at that?

Will Weekly Ads Save Retailers Any $$$?

Image from: target weekly ad / thethriftyblonde.com Ecommerce continues to be a growing and competitive retail channel. But the question still remains, what is the best way to reach consumers before, during and after a purchase? According to a BDO.com survey, “with ecommerce accounting for a larger share of overall sales, CFOs report that digital promotions worked well for them over the holiday period. 1 in 3 said that email

Webinar Replay: The Evolution of Automotive Site Visitation: Are You Keeping Pace?

Image from: Digital Car / Shutterstock Compete recently hosted a webinar: “The Evolution of Automotive Site Visitation” We examined insights into Automotive market-wide visitation. Insights include an analysis of OEM branded sites in a head-to-head comparison of site visitation and site engagement. Download the recording today and learn: How are market-wide visitation trends evolving What is the relationship between branded sites and third party sites Which branded sites are leading

Webinar Replay: Where Are Your Tire Shoppers?

Image from: Stacked Tires / Shutterstock   Compete recently hosted a webinar: “Where are your tire shoppers?” We examined the state of the digital tire industry, with a focus on OEM and third-party sites. Gain traction with your shoppers with insights around seasonality, engagement and cross-visitation. Download the recording today and learn: Market dynamics that may be impacting the tire industry Seasonality affecting tire shoppers Recent movers and shakers engaging

Could Free Shipping Boost Your Holiday Sales?

Image from: Shipping / Thinkstock According to the Compete Fall 2012 Online Shopper Intelligence Survey™, 62% of consumers said they would not have made their most recent purchase if they had not received free shipping.  Clearly, free shipping is a must have for consumers.  Competitive sites, The North Face and Patagonia both offer free shipping on their orders over a certain amount. While The North Face offers free shipping on

Furby is Back and Driving Higher Search Referrals

Image from: Furby is back! / Hasbro.com Furby is back, and er, better than ever. If you weren’t around on the verge of Y2K, Furby was the must-have toy of the season in 1998 and 1999. And now over ten years later, Furby is back and making his presence known, especially online. As an original Furby owner, I myself was obsessed with the toy. Now as Furby re-enters the market, with a

The Evolution of Automotive Site Visitation: Are you keeping pace?

Image from: Speeding Cars / Shutterstock In this webinar, we’ll examine insights into automotive market-wide visitation trends. Insights will include an analysis of OEM branded sites in a head-to-head comparison of site visitation and site engagement. Join us Thursday, December 13th, 2012 at 2pm EST During this webinar you will learn: How are market-wide visitation trends evolving What is the relationship between branded and third party sites Which branded sites

Looks Like Facebook Made an Insta-Success

Image from: Instagram Web Profiles / Instagram.com I am no newbie to Instagram. As one of my favorite apps on my iPhone I have been begging Instagram for months now to create a web experience so that my iPhone/Android-less friends can see the light (and Instagrammed photos) and participate in the experience on the World Wide Web. Last week, Instagram profiles were introduced on the web.  Instagram has always been

A Snowstorm Couldn’t Keep Us Away From AdTech NYC

This past week, we at Compete braved a nor’easter and headed down to the concrete jungle to spend some time at Ad Tech NYC. Ad Tech always focuses on what’s next in digital marketing the conference is a great place to see what’s new in marketing. A few of my favorite new companies included Venueseen and Zenya. Venueseen allows you to track, organize and analyze campaigns from Instagram and Foursquare