Alo Mukerji

Monitoring the Social Media Hype

Making sense of all your social media traffic can be a daunting task. Luckily, there are some great tools out there that can help. For a business/brand owner interested in finding out what is being said about them or their brand, we can count how many places they would have to visit: Facebook, Twitter, LinkedIn, Yelp, etc. the list goes on and on. There are free services out there that

Battle of the Books

It’s time for the holidays again and my favorite gifts to give are books. There is one for everyone and a trip to a bookstore can often be a one stop shop for all my holiday shopping needs. For the past few years now, I have stopped physically going to the bookstore and started exclusively shopping online. I often find myself deciding between Amazon, Barnes and Noble, and Borders.  If

The Latest Gossip on a Site About Gossip: TMZ

The world of celebrity gossip has always been fascinating to me. I don’t personally know any famous people yet somehow I care enough to want to know about their latest activities. I am not alone. This is a favorite pastime as evidenced by the numerous websites now dedicated to celebrity gossip. I decided to look at the one that has recently increased it’s awareness and firmly established itself:

Can Compete Predict The Elections?

November 2nd is here. In the state of Massachusetts, where Compete is based, there is a heated race for Governor between the incumbent Democrat, Deval Patrick and his chief rival, former Harvard Pilgrim CEO and Republican, Charlie Baker. These two have been battling it out for months on the campaign trail. As a Massachusetts voter, I wondered if the web traffic data on Compete could give me some clues as

It’s Fall – time to think about coats again

Here comes the winter – sweaters, coats, boots, mittens, etc. Time to think about outwear that’s been has been out of mind for the past several months! For me, especially as the parent of a small, growing child who needs a whole new wardrobe every year, Fall is the best time to start stocking up on outwear for the upcoming winter season. As an online shopper, I much prefer to

HTC = High Traffic Counts?

The announcement this week that Android is now the leading smartphone OS in the US, surpassing both RIM and Apple, is a potential watershed moment in the wireless device market. When the first Android phone — the G1 — launched in 2008, the thought that Android would surpass RIM for smartphone supremacy seemed outlandish. There are a number of reasons for Android’s rapid ascent in 2010, but one of the