Allison Lee

The New York Times Partners With Expedia

The New York Times is one of the most well-known news sources available offline and online, attracting nearly 7.5 million people to its website in December 2006. With the launch of the new Travel section, the NYTimes.com entered a partnership with Expedia, making this online agency the exclusive booking engine for the NY Times. Given the affluent demographic of the NY Times audience, its online travel section is a prime