Alison Shafer

Holiday Shopping: How will your site Compete?

With the holidays right around the corner, most consumers are already creating their shopping lists, browsing for holiday gift ideas, and looking up holiday recipes. As a digital marketer you need to focus on building a more effective path to purchase and implementing valuable omni-channel marketing campaigns.

Movie-Going Decline: Challenge or Opportunity for Theaters?

Movie theaters and online ticketing sites have been forced to find creative ways to reach and convert consumers online. Why? Well, for the overall American population, going out to the movies has dropped lower and lower on the priority list.

Social Media Takeover: Connecting with the News

Social Media is becoming a pathway to news for a significant portion of the U.S. population. We can clearly see the relationship between news outlets and social media sites growing through multiple avenues.

NBC and Sochi 2014

With the Games taking place 9-12 hours ahead of American time zones, sports fans were increasingly looking to video streaming and live updates to stay in the loop. NBC recognized the need and expanded Olympic coverage, providing multiple opportunities for fans to keep up with all the Sochi action (this meant apps, live streaming sites, television coverage, etc).

Quick Tip: Competitive Intellegence on a Subdomain Level

Compete PRO has the ability to show you performance on a subdomain level. A lot of insights can be drawn from companies that use subdomains to organize and divide up their website.  Some examples of insights gleaned from subdomain activity are listed below: Month-over-month and year-over-year changes in Unique Visits can indicate a shift in content strategy and performance. Some business to business companies segment their client lists via subdomain

Quick Tip: Overview of Site Comparisons

You can compare up to 5 sites quickly and easily using a Compete PRO account or compare up to two competitors using our free site analytics tool. The images and steps provided below will outline the process for using Compete PRO’s data to benchmark your competitors. This section allows you to type in any five domains you’re interested in comparing, or you can load an existing saved group if you’ve