Alejandra Tejada

Tumblr Content Engagement Study: Measuring the Impact of Engagement on Consumer Behavior

For consumers engaging with branded content, 42% of Tumblr users agreed that interesting content shared by a brand weighs into their decision to continue using that brand, a lift of 12% when compared to non-users.

Netflix and the Rise of Online Video Streaming

In late 2011, Netflix took a drastic turn for the worse. Amidst changes in its pricing structure and plans to separate the DVD-by-mail arm, Netflix lost an estimated 800,000 subscribers in one quarter. The stock plummeted and the outlook was grim. Fast-forward to two years later and Netflix has regained its position as the king of online on-demand streaming.