Adam Tornes

Burger King Discontinues the Whopper, Customers Freak Out!

A couple months back I wrote about how McDonalds’ Monopoly game was driving significant traffic to McDonalds’ corporate site and creating great exposure for the McDonalds brand. As a result I have been deemed Compete’s guru of fast food online traffic. Web traffic during the month of December tells another interesting story. In December, Burger King launched an ad campaign known as "Whopper Freak Out" in which they told patrons

Fantasy Round-Up: Yahoo! Gets the W

I was recently asked for some follow up analysis to a previous post I did last December. In a post about Tabloid Fantasy Leagues I provided a graph depicting traffic to,, and for traditional fantasy sports content. As a result I did an analysis for the same sites spanning November "˜06 to November "˜07. I quickly noticed some interesting general market trends. First, traffic to these Fantasy

McDonald's Offline Promotions Drive Online Traffic

McDonald’s used to be an American institution; like Christmas decorations at Thanksgiving and candy on Halloween. It is now and international phenomenon, serving nearly 54 million customers each day in 120 countries and territories. Many of us have memories of when we were younger, begging our parents to take us to get a Happy Meal. Similarly, I remember begging my parents to take me to McDonald’s so I could collect

Wikipedia: Encyclopedia or Kama Sutra?

Wikipedia can be a great source of information on a range of topics. The user generated universe is infinite and the people that contribute and seek information within this exchange have created one of the most vibrant information communities I have seen in my lifetime. But, I wonder, "What specifically do people tend to use Wikipedia for?" As you would expect many of the top subjects relate to current events

Every Woman's Fantasy"¦Fashion and Tabloid Fantasy Leagues

In the past months we have written blogs about both fantasy football sites and celebrity popularity based on search engine queries. Initially you might think these topics are completely unrelated, but sadly, you would be quite wrong. Last May, Bill Simmons from ESPN wrote a hilarious article describing his attempts to explain the allure and excitement of fantasy sports to his wife. In the weeks following its publication, it became

In Your Face!

In the last few weeks we have written a few times about the popularity of social networking sites. Membership at both Facebook and MySpace continues to grow rapidly. As a Facebook member since its inception, I have always heard the argument from a number of skeptical peers that it is "stalkerish." I never felt this way and vehemently defended Facebook as a good way to keep track of friends. No