Adam Guy

The Future of Social is Mobile

Today’s mobile devices effectively combine elements of computers, entertainment centers and communications networks in a way that both extends and transforms the social networking experience. The Dutch airline KLM recently came up with an interesting idea. When customers book tickets through its website, they can check out the Facebook and LinkedIn profiles of their fellow passengers – with permission, of course – and decide who they want to sit next

Kantar Media’s Compete and Ground Truth Launch Two-Screen View of Digital Consumer Behavior

Industry’s Only Integrated View of Consumers’ Behavior Across Mobile and Online Platforms BOSTON, MA and SEATTLE, WA–(Marketwire – May 5, 2011) – Compete, a Kantar Media company, and mobile audience measurement firm Ground Truth today unveiled the industry’s only two-screen view of digital consumer behavior, across both online and mobile platforms. Compete’s industry-leading panel combined with Ground Truth’s mobile data provides detailed, cross-platform insights into consumers’ behavior as they alternate between screens — Worth listening to?

It was the year 2000, and I was in love. It wasn’t another supermodel or a figure skater, but a website for audio books called Audible. You see, I had been an avid reader for most of my adult life, but I was working full time and going to b-school at night, so my busy life left me starved for pleasure reading. Then Audible walked into my life. Audible’s library

Wal-Mart: Fake blogs, Obama investigation, holiday boycotts — no problem

Wal-Mart has had a few tough years in the PR department. For years suppliers and local merchants have complained about Wal-Mart’s "bully" practices. In Nov ’05, Wal-Mart’s employment practices motivated an entire documentary film and recently Wal-Mart was flagged for sponsoring a flog (a fake blog) in an attempt to help bolster its public image. The mounting angst towards Wal-Mart has spawned two union supported anti Wal-Mart sites to educate