In a recent webinar, we reviewed the results of one of our new reports, State of Search 2016. Using data from Compete PRO, we discussed the key trends currently influencing the search marketing landscape and the implications for the future. In particular, we examined the growth of paid search and the rising importance of product listing ads (PLAs), the value of using organic search to drive visitors to content that creates value, and the role social media plays in the search world.
Check out the webinar recording below!
For more information about Compete PRO’s search marketing capabilities, contact our team today!
Aaron Peterson is the Corporate Marketing Manager at Millward Brown Digital. Prior to Millward Brown Digital, Aaron worked at Gregory Welteroth Advertising in the role of Director of Research & Planning, and at Davis Advertising as an Account Executive. In his free time, Aaron and his spouse maintain an epicurean blog, GourmetGents. Connect with Aaron on Google+ or LinkedIn.