Search engines have played an increasingly important role in the marketing ecosystem since their debut over two decades ago. Impressively, even with the plethora of touchpoints consumers interact with throughout their journey, search has stood the test of time and maintains an extensive reach in driving traffic and maintaining a strong digital footprint.
Currently search engines reach 67% of the US population and 98% of the US browsing population.
This means that your audience is likely leveraging search, and this is an opportunity for your brand.
In our 2016 State of Search report, we examine search data from the past year, powered by the Compete panel. Based on this analysis, the report includes an overview of search marketing and key trends influencing the current search marketing landscape.
We uncover exactly how consumers are searching today, and how you can adjust your brand’s strategy to cater to these preferences and better reach your audience.
In the the State of Search 2016 report we explore:
- The growth of paid search, and the rising importance of product listing ads (PLAs)
- The value of using organic search to drive visitors to content that creates value for your audience
- The role social media plays in the search world
Sarah is a member of the Syndicated Products Customer Success team at Millward Brown Digital. Sarah attended Northeastern University. Prior to Millward Brown Digital, Sarah worked in Advertising and Public Relations. Connect with her on Google+ or LinkedIn