January Data is Now Live! Tax Season, Powerball Jackpots, and Much More!

tax season

Image from: Tax Season / Shutterstock

January data is now live and available in Compete PRO! Topping this month’s list was powerball.com with 1,047.39% growth, MoM – the site’s highest total count of monthly UVs in the past two years. Given the popularity and excitement around the $1.6 billion Powerball jackpot, it’s no surprise that site traffic skyrocketed for the month.

Looking deeper into the site’s Search Referral data, people searching for the winning Powerball numbers accounted for over 21% of total keyword referrals to the site. The second most common keywords used to drive traffic to powerball.com were from visitors searching for lottery rules, how to play, and payout information. How could you not purchase a few tickets with the jackpot as high as it was?

Similar to the last few years, tax sites saw significant growth for the month of January. Taxact.com (#2), Turbotax.com (#3), Hrblock.com (#4), and irs.gov (#9) all finished high on our Fast Movers list, each with well over 100% MoM growth. Looking specifically into Taxact.com, we noticed that 60% of site visitors were female, and 35% fell in the $30-$60K income range. For irs.gov, the most searched term accounting for 4.63% of total search share to the site was from the keyword “Where’s my refund?”. After all, tax season is upon us.

Finally, we noticed a tech-related publication finishing on our list: techrepublic.com – #6 overall with 132.6% MoM growth. The closely followed annual CES (Consumer Electronics Show) held the first week in January highlights the latest and greatest in consumer technology. Several major CES-highlighted products and trends all appeared in the list of top Search Referrals to the site. When looking specifically at Techrepublic.com’s monthly growth, attention rate increased almost 130% MoM – meaning that consumers were paying close attention to the latest tech-related news and information.

See what additional trends you can uncover in January Data. If you need access to the latest month’s data, start your Compete PRO subscription today to get early data and more!


About Brian Murphy:
Brian is currently the Digital Marketing Associate at Millward Brown Digital. He is a graduate of Wake Forest University, where he achieved his B.S. in Business & Enterprise Management. Outside of work, Brian is a die-hard Boston sports fan, guitar player, and a Pop-Warner football coach. Feel free to connect with him on LinkedIn.

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