The Weekly Compete Pulse

Weekly-Pulse-2014

Happy Labor Day Weekend! Here in Boston, we’re soaking in the warm weather while we still can. If you find yourself with some free time when not winterizing splashing around in your pool, check out a few of our favorite digital marketing articles from our feeds this week.

Millward Brown Acquires InsightExpress To Bolster Digital Measurement

It’s been an exciting week in our office with announcement that we will be growing the Millward Brown Digital family! Our acquisition of InsightExpress takes our capabilities to the next level, allowing us to provide the ultimate behavioral and attitudinal solutions. Take a look at this article to learn how our expansion will help our clients achieve optimal marketing effectiveness and get digital right.

10 Surprising Things You Should Know About Social Media

Keeping up the latest social media trends can seem like a never-ending task. Chances are some of the information you’ve been hanging on to is outdated. This infographic by Entrepreneur features a collection of social media facts that will likely surprise you. Check it out to learn what your followers expect from you, capitalize on trends, and spruce up your social strategy.

With SEO, There Is Now A Difference Between Data And Wisdom

Forbes interviewed two digital experts, Bruce Clay, President at Bruce Clay, Inc. and Duane Forrester, Sr. Product Manager, Webmaster Outreach at Bing about the newest SEO trends. Take a look at this article to read expert advice on how search engine changes should be impacting your strategy, what opportunities you should be taking advantages of, and what mistakes you should be avoiding.

Search Marketers: The Time To Focus On Mobile User Experience Is Now

Marketers are currently in the process of hopping on the mobile bandwagon. For many, developing mobile SEM has been a trial-and-error process. This article by Search Engine Land highlights the successful implementations while underscoring the shortcomings. Check it out to make sure you brand falls on right side of the divide.

Mobile Marketing: Stop Ignoring the Modern, Connected Customer!

For consumers, mobile means convenience, so if you aren’t utilizing mobile formatting, you’re missing out on a huge segment of the digital population. This post, and podcast, from B2Community discusses how thinking mobile from the get go will benefit both you and your consumers.

Marketing Automation is Only The Beginning: How Algorithms and Artificial Intelligence Will Disrupt Marketing Forever

Marketing automation is here! Sort of. It’s shaping up to become a multibillion dollar industry, but right now it’s still in its infantile stages. This article by PR2020 provides a strong overview of the realities of marketing automation and the prospects it may come to offer.

About Laura Cantwell:
A senior at Northeastern University, Laura is excited to join the MBD Digital Marketing team as the Social Media Co-op. She appreciates ironic hashtags, the Valencia Instagram filter, and lengthy discussion on the legitimacy of astrology. Follow her on Twitter or connect with her on LinkedIn.