The Compete Weekly Pulse


It’s Saturday. Congratulations, you survived the work week! This edition of the Compete Weekly Pulse has a strong focus on one of our favorite topics—blogging! Take a look at some of our favorite articles from the past week to learn all about how your can optimize the results of your blogging endeavors.

How To Create A First-Rate Content Marketing Strategy

If you want your brand to be successful, utilizing content marketing is no longer optional. The reality of today’s digital marketing is that your potential customers are likely forming their opinion of your brand long before actually contacting you. This article by Business 2 Community gives you all the information you need to get your content marketing campaign up and running. Check it out and unleash your creativity.

6 Reasons Experts Include Case Studies in Their Blog Posts

If you’ve ever seen someone use a case study on their blog, chances are that it impacted your perception of their brand. Case studies do two major things when included in blog posts: first, they increase the blog’s level of authority, and second, they generate long-term traffic. Case studies are frequently used among blogging experts for these and many more reasons. This article by Jeff Bullas will take you through the benefits of using case studies and teach you exactly how to go about it.

What Really Happens When Someone Clicks Your Facebook Like Button

Most bloggers have Facebook buttons on their blog, but few are familiar with the impact they have on their posts. This piece by The Next Web details the difference between getting people to “like” your content and getting people to share it. Discover which is more preferable, which buttons are worth keeping on your blog, and how you can get those buttons to work for you here.

4 Tips for a Successful Local SEO Marketing Strategy

With the new Pigeon update, you need to reevaluate your local SEO marketing strategy. If you’re not sure how the update affected you, or if you don’t know how to go about adjusting, this article by SEO Clarity will be sure to help. Check it out to learn exactly what you need to focus on to optimize your new local SEO strategy.

How My Blog Post Got 1052 Social Shares in 3 Days

Even if your content is spectacular, it can sometimes seem impossible to get attention for your blog. The good news? You’re not alone. Blogger Will Blunt faced a similar conundrum back in July, just before his content went viral. His advice on how to get your content shared is a must-read. Learn where your focus should be, what you shouldn’t waste your time on, and exactly what you need to do to get all the attention you deserve here.

About Laura Cantwell:
A senior at Northeastern University, Laura is excited to join the MBD Digital Marketing team as the Social Media Co-op. She appreciates ironic hashtags, the Valencia Instagram filter, and lengthy discussion on the legitimacy of astrology. Follow her on Twitter or connect with her on LinkedIn.