Summer’s quickly coming to a close, but there’s still time left to enjoy some family time and maybe a few more cookouts before it does. Jumping into July’s fast movers, regular cookout feature, potato salad, made a splash on Kickstarter.com in July. Zack Brown launched a Kickstarter project in order to raise $10 to make a potato salad, and the ensuing response from the Internet was overwhelming (the project has ended, but raised more than $55k in total). The fourth-most-viewed project in Kickstarter history definitely made a significant impact on the site according to our data as well. Three of the top ten search terms driving traffic to Kickstarter.com are potato salad-based, accounting for nearly 5% of search-driven traffic to Kickstarter. That’s a phenomenal amount of traffic for any one project considering there have been over 170,000 projects started through Kickstarter and more than 68,000 other successful ones. Using Compete PRO to look at daily reach for Kickstarter.com (the percentage of people that visited a site out of all the people on the Internet in the U.S. on a given day), we can see a massive spike in traffic on July 7th, which is a day when there was a lot of news coverage of the potato salad campaign on popular sites like TheVerge.com, Salon.com, and Slate.com among others.
Besides Kickstarter.com, July was also a great month for sports sites which saw strong traffic and growth through mid-July as the World Cup came to a close. Deadspin.com and SportingNews.com both benefitted from U.S. interest in the World Cup this year. Tech gadgets also had a strong showing in July with rumors of the iPhone 6 driving traffic to MacRumors.com and the launch of the LG G3 in the U.S. driving traffic to LG.com.
Conor is VP of Products, Compete Intelligence Solutions. He has led product teams in organizations of all sizes, from startups to multinationals, across multiple industries. Professional experience includes leadership roles in product marketing, product management, development, and communications. Conor is based in Boston and can be found on Twitter at @conor_omahony.