The Compete Weekly Pulse


This was a big week for Millward Brown Digital due to the release of our latest thought leadership piece, Getting Mobile Right! Among other content from our feeds, the most popular articles this week focused on social media. Check them out to see how you can take your digital marketing to the next level!

Your Social Listening Checklist: What You Should Be Monitoring Besides Your Brand Name

While the world may not completely revolve around your brand, you may be more relevant to conversations than you would expect. The good folks at Hootsuite are giving you permission to be a little egocentric. In fact, they’re encouraging it. You need to keep track of a lot more than just what people are saying about your specific brand name on social media, because why they have to say about other topics may affect you just as much.

5 Social-Media Tips to Enhance Your Marketing

A lot goes on behind the scenes of your social media pages. Figuring out your strategy is a lot more than just deciding what types of posts to put out there. It’s what to post…from which accounts…at what time of day…and that’s just the beginning of it. These tips by will show you how to go beyond organic reach, how to test out data, and how to optimize the results of your social media marketing. If you don’t yet have a comprehensive social media strategy, get one. If you do, improve it here.

The Web Is a Content War. Here’s How to Win.

Content marketing is trendy. It’s great for your brand, and your consumers appreciate the information. Unfortunately, your competitors have likely come to this realization as well. This infographic by takes you through exactly what type of content you should be sharing in order to one-up others in your field. Check it out here.

Twitter Just Dropped a Huge Hint that It Will Introduce Shopping Services

Big changes may be afoot for Twitter! Android users have been noticing a new option on their Twitter apps: a “payment and shipping” option. This introduction of more transparent purchasing on Twitter could be a potential game changer: further merging the fields of social media and ecommerce. Find out more in this article by The Next Web!

Getting Mobile Right

Finally, we have to include a plug for what has easily become our favorite written piece at Millward Brown Digital this week, Getting Mobile Right! This thought leadership piece is a must-read for any marketers with an interest in mobile marketing. Actually, it’s a must-read for anyone with an interest in marketing in general. Extensively covering topics of mobile consumer usage and reach, our study explains how you simply cannot afford miss out on your mobile audience. If mobile is already part of your marketing plans, Getting Mobile Right will provide you with all the information you need to make smart decisions. Download the study here to become mobile marketing expert.

About Laura Cantwell:
A senior at Northeastern University, Laura is excited to join the MBD Digital Marketing team as the Social Media Co-op. She appreciates ironic hashtags, the Valencia Instagram filter, and lengthy discussion on the legitimacy of astrology. Follow her on Twitter or connect with her on LinkedIn.