June marks the start of summer travel season. As the weather heats up, there is no better time to take a trip, even if it is just a few blocks away. With that said, it’s no surprise that the Transportation Services category had the most Top Movers last month. In this category limousine services had the most movement—it seems summer is the time to ride in style.
Most sites in this category did well in June, but none came close to touching Uber–the popular mobile app that connects passengers with drivers. Uber has shown tremendous growth in recent months. Traffic to Uber.com increased 71.6% in June, continuing the increase in growth that started in March and has yielded a 2,237.67% increase in traffic this year. The brand also has extraordinary name recognition. Nearly all of the most popular search terms resulting in a visit to Uber.com mentioned Uber by name, rather than a more general term such as “taxi” or “car service.”
Another travel category to experience strong growth in June was Hotel Properties. In particular, Greatwolf.com, a family indoor waterpark. Great Wolf finally moved into the number one position after three months of pulling in at second place. With locations across the country, it makes sense that Great Wolf would see similar name recognition to Uber. Despite all the options for hotel properties that families have during the summer, Great Wolf is making a splash.
A senior at Northeastern University, Laura is excited to join the MBD Digital Marketing team as the Social Media Co-op. She appreciates ironic hashtags, the Valencia Instagram filter, and lengthy discussion on the legitimacy of astrology. Follow her on Twitter or connect with her on LinkedIn.