Monthly Archives: August 2014

The Weekly Compete Pulse

Happy Labor Day Weekend! Here in Boston, we’re soaking in the warm weather while we still can. If you find yourself with some free time between splashing around in (read: winterizing) your pool, check out a few of our favorite digital marketing articles from our feeds this week.

Conversion Optimization: Which Metrics Matter?

Conversion optimization should be critical to every business, not just those with ecommerce offerings. Find out which metrics should matter to you and why.

Are You Getting Mobile Right? (Part II)

As announced in our post last week, we recently launched our newest study, Getting Mobile Right, to help marketers put mobile to its best use within their overall marketing strategies. In the study we identified three major questions that marketers are asking to better understand how mobile can propel their brands.

Recipe for Success

Since first launching in 2010, JustAPinch.com, “an old-fashioned recipe swap website,” has grown to stand among the largest recipe websites on the internet.

The Compete Weekly Pulse

This edition of the Compete Weekly Pulse has a strong focus on one of our favorite topics—blogging! Take a look at some of our favorite articles from the past week to learn all about how your can optimize the results of your blogging endeavors.

July Data is Now Live – MacRumors, Zack Brown’s Potato Salad, and More

Summer’s quickly coming to a close, but there’s still time left to enjoy some family time and maybe a few more cookouts before it does. Jumping into July’s fast movers, regular cookout feature, potato salad, made a splash on Kickstarter.com in July.

Niche Food Sites Hungry for Disruption

Is there anything that can’t be delivered nowadays? A few years ago, “delivery” was only synonymous with pizza, mail, and Chinese take-out. The past few years, months, and even weeks have given the term a whole new meaning.

The Compete Weekly Pulse

This was a big week for Millward Brown Digital due to the release of our latest thought leadership piece, Getting Mobile Right! Among other content from our feeds, the most popular articles this week focused on social media. Check them out to see how you can take your digital marketing to the next level!

Are You Getting Mobile Right? (Part I)

Did you know that mobile now surpasses TV as the most-used screen among multiscreen audiences? If it wasn’t clear already, this confirms that mobile is a key component to a successful digital strategy, and to a holistic consumer-driven strategy overall. To help marketers better understand how to utilize mobile’s strengths as a marketing platform, today we released Getting Mobile Right, a follow-up to our earlier Getting Digital Right study.

Fashion Meets Fitness and Causes Internet Stir

By teaming with FitBit, and launching the “Tory Burch for Fitbit” line on toryburch.com, the designer has significantly expanded her online presence and given her brand a revamp. With the introduction of the new line, a site that may have once been associated primarily with luxury items, now caters to a much broader consumer base.

The Compete Weekly Pulse

Happy National Simplify Your Life Week! We hope that some of our favorite articles from last week will help you do just that. The following five articles are filled with information, tips, and tricks to help your digital marketing, to put it simply, win the internet.