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#FlashbackFriday to June: the weather is warm, the living is easy, and summer data is still to be determined. Now flash forward to the present month where there’s excellent news! You can continue to sip that
iced coffee daiquiri by your cubicle pool, but now you can do so with this season’s digital insight! You lucky dog. Take a look at how the other guys fared last month.
With regard to MoM statistics, there were two sites that absolutely crushed it last month. Microsoft experienced close to 40% growth in the month of June, while Adobe is likely still tending to its growing pains after experiencing more than a 100% jump in unique visitors. The traffic is likely due to the updates that both companies realeased in June. Microsoft improved their security, while Adobe revealed the “next evolution of Creative Cloud” as well as an updated version of Adobe Flash. Both updates yielded strong results for their web traffic, so feel free to raise a summer ale to these guys.
LinkedIn maintained their strong, steady growth in June, up 10% from May, while Myspace continued their unexpected upward trend. The once-dead site has seen a significant climb in traffic ever since it was acquired by Specific Media and Justin Timberlake in 2013. The duo relaunched Myspace as a radio streaming service, and subsequently the site has seen more traffic than the likes of LinkedIn or Netflix.com. Their spike in success this June may also have something to do with their questionable email marketing campaign from earlier in the month. Regardless of how it’s made a comeback, “Zombie Myspace” is shaping up to make for a killer Halloween costume this year.
Perhaps it’s that the world is less inquisitive than it was in May…or perhaps it’s not that at all. But the four sites that took the hardest hit in June all pertained to answering your everyday questions. Answers.com, Ask.com, Wikipedia.org, and About.com all experienced a significant decrease in traffic last month. Some have speculated that this is a result of Google’s latest update to their Panda filter. Panda is meant to stop sites with poor quality content from making the front page of Google, but it’s not a perfect algorithm. Will the sites make a comeback? Or are they fated to continue with fewer visitors until the next Panda update? And most importantly, who’s going to teach you how to read your dog’s body language now?
See the full list of the Top 50 below
The list of top 50 sites is pulled from Compete PRO and is based on the Internet behavior of more than 2 million Americans.
A senior at Northeastern University, Laura is excited to join the MBD Digital Marketing team as the Social Media Co-op. She appreciates ironic hashtags, the Valencia Instagram filter, and lengthy discussion on the legitimacy of astrology. Follow her on Twitter or connect with her on LinkedIn.