After the end to an exciting World Cup, we’ve got June 2014 data live and available in Compete PRO and the World Cup is the star of the show.
Leading the pack is FIFA.com, the official website of the International Federation of Association Football. Unsurprisingly, World Cup-related keywords accounted for 33 of the top 50 keywords driving traffic to FIFA.com, and that’s only counting keywords using the phrase “world cup” or a variation of that phrase. Search queries looking for score updates and specific matches account for nearly all of the rest of the top 50. Using Compete PRO to look at the keyword profile for “world cup,” FIFA.com accounts for nearly 5% of all traffic from the broad match for that keyword, and that number jumps to nearly 12% when looking at an exact match. Perhaps knowing that, FIFA seemingly didn’t spend a lot of money on paid search for World Cup keywords. Only one of the top 50, “fifa world cup 2014 schedule,” had any paid share; the rest drove traffic to FIFA.com strictly organically.
Interestingly, while Unique Visitors (UVs) skyrocketed for FIFA.com, the Average Stay of its visitors actually dropped dramatically between March this year with a peak of 11 minutes and 20 seconds to a mere 6 minutes and 20 seconds in June. Part of this can potentially be accounted for by fellow fast mover, Univision.com. In addition to seeing a major spike in UVs for the month of June, Univision.com also saw their highest Average Stay so far this year at 9 minutes and 11 seconds.
The World Cup wasn’t the only major event to take place in June; the annual Electronic Entertainment Expo (E3) also made waves across the online world early this summer. GameSpot.com certainly benefited from the E3 bump in June with E3Expo.com accounting for a not insignificant 1% of GameSpot’s 26,368,903 site visits for the month. UrbanDictionary.com also saw impressive growth in June, perhaps bolstered by Mashable’s Urban Dictionary Spelling Bee that occurred in early June and pitted the co-champions of the Scripps National Spelling Bee against each other to spell “words that really matter.”
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Conor is VP of Products, Compete Intelligence Solutions. He has led product teams in organizations of all sizes, from startups to multinationals, across multiple industries. Professional experience includes leadership roles in product marketing, product management, development, and communications. Conor is based in Boston and can be found on Twitter at @conor_omahony.