Our favorite articles from this week focused on bringing you crucial information about your digital marketing strategy. If you missed them, take a look at these must-reads featuring resources, updates, and warnings that you absolutely need to know.
Essential Twitter Marketing Resources: A Complete Guide
Twitter has the ability to be a staple of your digital marketing strategy—but only if used correctly. This article by Social Media Examiner provides you with resources that teach you to network, market, and advertise in 140 or fewer characters. Learn how to maximize your tweeting potential and best manage your accounts here.
10 Things You Should Not Ignore In Your Digital Marketing Strategy
Whenever the founding date of your brand, today’s calendar reads 2014, and your marketing strategy needs to reflect that. Digital marketing no longer counts for extra credit, so if you still regard SEO, mobile apps, and analytics to be anything less than essential, that thinking needs to go the way of the mood ring and festive vest. This article by Jeff Bullas takes you through 10 elements of digital marketing that are absolutely necessary for your brand’s success.
The 10 Most Important Paid Search Developments So Far In 2014
Paid search is constantly updating– are you informed of the latest changes to Google AdWords and Bing Ads? No? Fear not. This concise article by Search Engine Land catches you up on everything you need to know about the changes made during the first half of 2014. Educate yourself here.
10 Shocking Facts About Content Marketing Today
You’re probably already familiar with the concept of content marketing. It’s reputable, convenient, and super popular, but these statistics still may surprise you. Take a look at this article by Search Engine Watch to understand the full scope of its influence on your brand and community.
Changing the Channel: Why Programmatic Isn’t Ready to Deliver What Brand Marketers Want
Programmatic is among the most contemporary developments in the digital world. The concept has much allure for digital marketers, offering improved efficiency while expanding reach, but Ari Brandt argues that use of the technology may be premature. Learn about the potential concerns brand marketers have for this emerging technology here.
A senior at Northeastern University, Laura is excited to join the MBD Digital Marketing team as the Social Media Co-op. She appreciates ironic hashtags, the Valencia Instagram filter, and lengthy discussion on the legitimacy of astrology. Follow her on Twitter or connect with her on LinkedIn.