Monthly Archives: July 2014

Getting Digital Right with Kelly Johnson

In the video, Kelly Johnson of ESPN shares her perspective on Getting Digital Right at ESPN and the importance of understanding how digital works in the landscape of how people are consuming media.

Sunday Series: Blogs & Beach Bods

Our Sunday Series is back! Our June data is officially live, and with the change in season comes a change in trends. One category to skyrocket in popularity this month was health and fitness blogs.

The Weekly Compete Pulse

This week’s Weekly Pulse includes three of our favorite articles on how to develop your social media marketing plan. Pair that with new findings concerning the “digital generation gap” and some insight on the CEO-SEO dynamic, and this edition of the Weekly Pulse will have you feeling like the savviest digital marketer on the web.

June’s Top 50: Successes, Socials, and Struggles

June data is live! Check out who thrived, who flailed, and who surprised us.

Getting Digital Right with Sargi Mann

This past April, Millward Brown Digital hosted the eleventh annual Digital CMO Summit in Miami, FL. The event brought together 200 industry leaders for three days of hard-hitting sessions and networking opportunities. In this video, hear from Sargi Mann of Carat on the importance of reaching consumers across screens…

The Weekly Compete Pulse

We kicked off this week on a great note—Sunday was national “Embrace Your Geekness Day.” Over here at Millward Brown Digital, we were happy to oblige. Lots of articles this week were all about email and content marketing. Geek out with us over some of our favorites:

Amazon Fire Sparks an Interest

Amazon introduced its latest tech device, the Fire Smartphone, potentially interrupting the device industry for the second time after entering the tablet market in 2011. The big question is: will it be successful, especially given a saturated smartphone market?

Getting Digital Right with Nigel Hollis

In this video blog post, Nigel Hollis, Executive Vice President and Chief Global Analyst of Millward Brown, shares how Millward Brown is Getting Digital Right.

June Data is Now Live – World Cup, Urban Dictionary, E3, and More

After the end to an exciting World Cup, we’ve got June 2014 data live and available in Compete PRO and the World Cup is the star of the show.

Beauty Industry Gets an Unexpected Facelift

A Harvard Business student has not only taken the internet by storm, she also may be changing the cosmetics industry entirely. What’s her new, revolutionary beauty product? A printer. The product is called Mink, and it allows consumers to print makeup, rather than continuously buying it from large cosmetic distributors.

The Weekly Compete Pulse

Our favorite articles from this week focused on bringing you crucial information about your digital marketing strategy. If you missed them, take a look at these must-reads featuring resources, updates, and warnings that you absolutely need to know. Essential Twitter Marketing Resources: A Complete Guide Twitter has the ability to be a staple of your digital marketing strategy—but only if used correctly. This article by Social Media Examiner provides you