May 2014 was a rather quiet month for our Top 50 websites. Most sites saw steady increases in their unique visitor count — but a few did have remarkable results! See what our data tells us in the following post.
Biggest MoM growth — Home Depot and Lowes
The fastest movers this May — sites that saw the highest rate of growth in unique visitors for the month — were home improvement centers The Home Depot and Lowes (with 10.92% and 14.53% MoM growth respectively) . On a cultural level, this makes complete sense. Spring finally came to even the coldest regions in the United States, meaning spring cleaning and home renovations were finally possible.
Interestingly enough, the first products that come up in The Home Depot’s search referrals were a series of very specific paint names. For Lowes, products tended to be focused on outdoor improvements, as in for decks and patios.
Apple.com was one of the websites seeing slightly higher increases than the rest. It slid into #28, up two spots from April 2014’s #30 and with 5.15% growth in unique visitors. When I looked further into what could have caused this, I saw that May was filled with Apple-related news, while April was not (so much). Key topics included Apple’s collaboration with Beats, a selection of WWDC (Apple’s Worldwide Developers’ Conference) predictions, and surfacing iPhone 6 rumors.
It’s important to remember that your press will impact your own website’s traffic — anticipation around your products and events can be built by you or created organically (and quite rapidly so).
See the complete Top 50 list below and see where your favorite sites stood for May 2014. For more data, look up sites in a free trial of Compete PRO to learn more about their search referrals, incoming/outgoing traffic, and many other metrics!
|Rank||Domain||Unique Visitors||MOM Change||YOY Change|
A Political Science/International Affairs sophomore at Northeastern University, Johanna joins Millward Brown Digital as the spring '14 Digital Marketing Co-op. Apart from her interest in digital infrastructure and her majors; Johanna enjoys absurd quantities of imported coffee, haggling for cheap flights, and constantly editing her website. Find her on Twitter, Google+, or LinkedIn.