The Weekly Compete Pulse


This week’s favorite stories from our corner of the Twitterverse focused on Big Data, influencers, and internet privacy. It’s an interesting set you won’t want to miss!

Positioning Yourself as an Expert in Digital Marketing

The digital marketing landscape is only getting bigger – and more competitive. How do you make sure your voice is heard? You need to establish yourself as a leader and expert. Social Media Today offers some simple tips for you to start positioning yourself competitively, as well as a few reasons to convince you that you should. Start improving your reputation after reading the article here.

The Biggest Hadoop and Big Data Influencers on Social Media

Big Data makes for big discussions. Who are the most impressive thought leaders in the field? Read up on Social Media Today’s compilation of Big Data organizations’ top influencers from groups like SAP, Hadoop, Qubole, Forbes, and more. You may find some inspiring people to add to your followees! Here’s the link – now go join the conversations!

The Future of Big Data: Prescriptive Analytics Changes the Game

Big Data’s been incredibly important to our increasingly digital world. Predictive analytics has existed in conjunction to the concept. But what about the future? Big Data doesn’t appear to be leaving, but the techniques we use to harness it will inevitably change. Read this article to see how prescriptive analytics will change the way we think about digital.

Top 10 Privacy Considerations for Digital Marketing Campaigns

Is your company overlooking the intricate layers of digital legalities? Digital campaigns are all-too dependent on collecting consumers’ information, a process which is wrought with legal implications. Make sure you don’t leave dangerous loopholes open by reading up on these 10 things-to-know!

About Johanna Gunawan:
A Political Science/International Affairs sophomore at Northeastern University, Johanna joins Millward Brown Digital as the spring '14 Digital Marketing Co-op. Apart from her interest in digital infrastructure and her majors; Johanna enjoys absurd quantities of imported coffee, haggling for cheap flights, and constantly editing her website. Find her on Twitter, Google+, or LinkedIn.