This past April, Millward Brown Digital hosted the eleventh annual Digital CMO Summit in Miami, FL. The event brought together 200 industry leaders for three days of hard-hitting sessions and networking opportunities. The agenda was jam-packed with top-notch speakers who shared their perspectives on this year’s theme, #GettingDigitalRight. Over the next few weeks we plan to share with you the one-on-one video interviews with select speakers and attendees.
This week, we hear from Rob Norman, Chief Digital Officer, GroupM Worldwide…
“The Digital ink is in the water, the consumer no longer has a digital life and an analog life”
Media vs. Creative: Media is a perfect mechanism for “mandolin slicing audiences” but creative needs to keep up and mandolin slice messaging to maximize those opportunities
Innovation: How important is it to “fail fast and break things”?
Consumer Journey: Marketers need to understand digital touch points, their relative value, how you attribute success to each touch point, and what to do about the “whitespace” in the consumer journey.
“If you want to create a symphony then you have to use all of the instruments and you have to use them selectively in order to produce the sound you want. That’s the key to getting it right in digital.”
Kristen Luongo serves as Marketing Manager for Millward Brown Digital. Since joining the company in 2008, she has been fully immersed in all aspects of Millward Brown Digital’s marketing programs; developing and executing both online and offline campaigns. Most notably, she plans and manages all company events including the annual Digital CMO Summit. If you like what you read, you can connect with her on Twitter or LinkedIn.