We’re back with another selection of top marketing and data stories from the web! With a mix of thought shifts, most valuable brands, and spot-on predictions, this week’s round-up is one you’ll learn a lot from.
The BrandZ Top 100 Most Valuable Global Brands
Every year, we (Millward Brown) release the BrandZ study, listing the top 100 international brands by brand value! This year’s iteration saw several interesting changes in the lineup. Want to learn more? Check out this article from AdWeek, then head on over to the study itself!
32 Years Ago, Experts Foresaw Much of Today’s Digital World
This article from Pew Research Center brings up interesting topics in technology. Predictions made in the 1980s by Institute for the Future have ended up fairly accurate! Read up on the list of digital prophecy-turned-reality (e-banking, data-based professions, privacy concerns, and other notes make the cut) in the article here.
Marketing, Meet Tech: 4 Tips for Hiring a Data-Obsessed Team
The first of this week’s top-favorited Entrepreneur Magazine articles identifies the need to have marketers that are well-versed in dataspeak! Big Data is game-changing, so to prepare for a digital future, here are a few tips to help you hire a data-obsessed marketing team. Read in more detail at this link.
6 Key Shifts in Thinking About Social Media
Social media is always a conundrum because it moves so quickly, can be hard to measure, but can offer so much! Harnessing its power is a top concern for marketers. How are they approaching social? A survey conducted by the Social Media Examiner reveals that there’s a shift in marketers’ thinking — so learn more about the top six at Entrepreneur Magazine!
A Political Science/International Affairs sophomore at Northeastern University, Johanna joins Millward Brown Digital as the spring '14 Digital Marketing Co-op. Apart from her interest in digital infrastructure and her majors; Johanna enjoys absurd quantities of imported coffee, haggling for cheap flights, and constantly editing her website. Find her on Twitter, Google+, or LinkedIn.