We’re excited in Boston as spring seems to have finally set in; the weather is warming and people are out on the sidewalks enjoying the milder air. Now that it’s May, April data is live and available in Compete PRO. Before we dive into the Fast Movers for the month, I’d like to take this opportunity to congratulate the recently announced winners of our Compete PRO success stories contest. We had a lot of fantastic submissions, but could only pick three, so big congratulations to Heather Nigro, Chris Picou, and Mark Terao! Be sure to check out their awesome success stories on our blog.
Jumping into the Monthly Fast Movers for April, ProFlowers.com is near the top of the list. Interestingly, while not seeing as big of a traffic bump in February for Valentine’s Day like they usually do, traffic in March and April were both up significantly year-over-year (YoY). Leading up to what’s historically the biggest traffic month for them (with Mother’s Day in May), high traffic in April is a great sign. It will be interesting to see how the site performs in May and compares to the rest of the online flower industry.
Adobe.com and Java.com both had big months for growth, likely due to important updates with Adobe Flash and Java as evidenced by a majority of traffic growth coming from update-centric subdomains. The sports news website, Deadspin.com, makes an appearance in April’s Fast Movers, and further investigation reveals it may be due to the Donald Sterling controversy that sprung up around the NBA in April. Five of the top ten keywords driving traffic to Deadspin.com related to Sterling’s comments and incoming traffic to the site from other sports news sites increased by more than 21% month-over-month (MoM).
Mashable.com rounds out the list with a great performance in April. Using Compete PRO to look at the search referrals to Mashable.com, we can see that two likely causes for the bump in traffic in April could be Mashable’s fantastic coverage of corporate April Fools’ pranks and their coverage of the Heartbleed bug that made big news last month. Keywords relating to April Fools’ Day and the Heartbleed bug account for 4 of the top 15 search terms driving traffic to Mashable.com.
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Conor is VP of Products, Compete Intelligence Solutions. He has led product teams in organizations of all sizes, from startups to multinationals, across multiple industries. Professional experience includes leadership roles in product marketing, product management, development, and communications. Conor is based in Boston and can be found on Twitter at @conor_omahony.