Digital CMO Summit Highlights

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This April, Millward Brown Digital hosted the eleventh annual Digital CMO Summit in Miami, FL. The Digital CMO Summit brings together 200 senior level marketers from brands, agencies and media companies for three days of learning and networking.

This year’s theme is Getting Digital Right. As digital touch points have transcended from experiments to extensions of marketers’ toolkits, and are now poised to become the essential way to engage the audiences that fuel our brands. Innovative marketers are accelerating the demise of old digital marketing silos, and are embracing digital with a new brand-first mentality. They recognize that they will get marketing right when they can champion best-in-class digital techniques that are elemental to their brand growth.

The 2014 speaker line-up at the Summit brought together some of the world’s best minds in marketing – the first day Keynote, Rob Norman, Chief Digital Officer at GroupM set the tone for the next three days with his session, This Year, Next Year, Interaction 2014 – based on GroupM’s annual research. The next few days presentations’ topics ranged from Mobile, to building premium brands to the importance of Personalization in digital to enhance user experience. Check out the 2014 Recap section of www.digitalcmosummit.com to access speaker presentations and thought leadership unveiled at the Digital CMO Summit – including the Millward Brown Digital Getting Digital Right whitebook.

Over the next few weeks we will share with you the Digital CMO Summit video series – featuring one-on-one interviews with Digital CMO Summit thought leaders. These videos will bring you perspectives on Getting Digital Right from; Millward Brown, MEC, Bank of America, GroupM, Carat, Yahoo!, Twitter and ESPN.

But first, we are happy to share with you the 2014 Highlights Video:
For more information on the Digital CMO Summit visit www.digitalcmosummit.com or contact Kristen Luongo kristen.luongo@millwardbrown.com.

About Kristen Luongo:
Kristen Luongo serves as Marketing Manager for Millward Brown Digital. Since joining the company in 2008, she has been fully immersed in all aspects of Millward Brown Digital’s marketing programs; developing and executing both online and offline campaigns. Most notably, she plans and manages all company events including the annual Digital CMO Summit. If you like what you read, you can connect with her on Twitter or LinkedIn.