Why Conversion Optimization Should Be Your Top Priority in 2014

conversion funnel

Image from: Conversion Rate / Shutterstock

Did you know that marketers are more likely to have high conversion rates when they invest 10-25% of their time and 5% of their budget on optimization? Given that, however, 70% of marketers do not know their competitors’ conversion rates, nor do they know the average for their industries. If you don’t know where you stand, how do you know what you can improve? Conversion rate optimization needs to be your top priority this year.

To help you get started, a couple weeks ago, our very own Eric Keating and Emily Weinstein presented a fantastic webinar on the importance of conversion optimization. In addition to going over the findings from our recent conversion optimization report, Eric and Emily walked through some practical examples of metrics and techniques you should consider when approaching conversion rate optimization.


Are you measuring things like new vs. returning visitors, cross-shopping activity, and bounce rate for each of your competitors’ websites? If not, you’re likely missing opportunities to increase your online conversion rates, improve shopper engagement, and grow your online market share.

With this webinar recording, you will learn about the current state of conversion optimization and discover valuable lessons that you can use when optimizing your own online conversions. Check out the webinar recording here!

About Jared DeLuca:
Jared is currently the Digital Marketing Manager at Millward Brown Digital. He is a graduate of Northeastern University, having achieved his B.A. in Communication Studies. If you like what you read, you can connect with him on Google+, Twitter, or on LinkedIn.