Sunday Series: March (Monthly Metrics) Madness!

March Madness Stock Photo

Image from: Basketball / Shutterstock

Like the flowers of spring, our March data is out, and with that comes our fast moving categories! It’s no small surprise that College Sports made it as one of our top growing categories. Check out what websites spurred on increased traffic!

As to be expected, March Madness drives traffic to NCAA (National Collegiate Athletic Association) websites in droves. Every March sees the NCAA’s Division I basketball teams facing off to win the championship., the official website of all the championships, rightfully saw an increase of 882.74% in monthly unique visitors, while (which focuses more on the organization and its information than the day-to-day sports coverage) also saw MoM UV growth at 36.69%.

Most top-performing sites in this category saw considerable MoM growth, but it’s important to note what types of websites they were. Two sites dedicated to competitive conferences (the Atlantic Coast Conference and the Big Ten) both saw over 75% in monthly UVs. College-specific sites also did particularly well. As seen in the table below, the University of Wisconsin took the lead for collegiate websites, with the University of Kentucky, the University of Michigan, the University of Tennessee, and the University of Nebraska rounding out the rest.

The first four of the collegiate websites, interestingly enough, are part of CBS Interactive (with CBS and Turner Sports branding their coverage of the Div I championship as “March Madness”). is considered property of Turner Sports Interactive.

What did you find interesting about March Madness web traffic this year? Let us know in the comments below!

Fast Movers College Sports March 2014

About Johanna Gunawan:
A Political Science/International Affairs sophomore at Northeastern University, Johanna joins Millward Brown Digital as the spring '14 Digital Marketing Co-op. Apart from her interest in digital infrastructure and her majors; Johanna enjoys absurd quantities of imported coffee, haggling for cheap flights, and constantly editing her website. Find her on Twitter, Google+, or LinkedIn.