Monthly Archives: April 2014

Considering the System

The ARF Young Pros organizes a monthly Breakfast with Champions, and this past month, 12 other Young Pros and I were lucky enough to sit down with Jeffrey Graham, the Director of Global Ad Research at Twitter. While offering many insights into current research practices, the world of Twitter, and professional development, Graham’s ability to contextualize those insights stood out.

The Weekly Compete Pulse

This week yielded an interesting mix of articles from all over the web. Here’s a round-up of the stories our followers and we liked best!

Fast Fashion Resonates with Young Shoppers

In the digital age, many consumers have become accustomed to getting what they want as soon as they click a mouse. The ever growing reliance on instant gratification could soon have profound impacts on the teen retailer space.

Getting Digital Right: The Full Study

The Fountain of Youth. Extraterrestrial life. Marketing nirvana. These are a few of the ever-elusive miracles that mankind has always sought after. But what if we said that Millward Brown Digital can help you achieve marketing nirvana?

Social Media Takeover: Connecting with the News

Social Media is becoming a pathway to news for a significant portion of the U.S. population. We can clearly see the relationship between news outlets and social media sites growing through multiple avenues.

March’s Top 50: Spring Black Friday, News Sites, and more

March’s Top 50 sites are an interesting array of companies from the web. Fast movers included Home Depot, news sites, and quite a few Microsoft websites as well. Want to know more? Keep reading!

Sunday Series: Theme Parks’ Not-So-Smooth Ride

This week’s mention for March fast movers is hopefully one that will have you thinking about summer vacation. Read up on why the Theme Park category made its way to the top — but also how a variety of reasons can impact online traffic.

The Weekly Compete Pulse

It’s been a weird week for our Boston office, with snow returning for a day. But not to fear! Like postmen (you know, neither rain, snow, sleet, etc), very few things will stop us from reporting the most interesting digital marketing tidbits.

Putting the ‘Star’ in Starbucks: Getting Digital Right

Coffee: the drug of choice for busy professionals, sleep-deprived college students, Twitter bio writers, and me. The caffeinated landscape is filled with brands, brews, and beans — but it’s safe to say that nobody has quite the stronghold over the cafe market than Starbucks. How does Starbucks get digital right? Let’s take a look.

The Compete PRO Success Story Winners Are…

A few weeks ago we launched a “Success Stories” contest, encouraging our clients to share their stories about how Compete PRO has helped them to achieve great things. The submissions we received were fantastic. So after giving this a lot of thought, the winners are:

Why Conversion Optimization Should Be Your Top Priority in 2014

Did you know that marketers are more likely to have high conversion rates when they invest 10-25% of their time and 5% of their budget on optimization? Given that, however, 70% of marketers do not know their competitors’ conversion rates, nor do they know the average for their industries. If you don’t know where you stand, how do you know what you can improve?