To wrap up the last of our Sunday Series for January 2014 data, we’ve got a fast mover that will get you excited for your spring and summer vacations! Early bookers get the worm — so there’s no surprise that one of our top-growing categories was Cruise Lines.
Each of the different lines saw admirable month-over-month gains. For the most part, the top five sites stayed in the same rank from December 2013 — makes sense, as they’re the biggest names (and lines!) in the industry.
What was particularly exciting was how January’s #8 and #10 — seabourn.com and silversea.com — moved up from the top 15 with 414.89% and 231.71% MoM increase respectively. I wanted to know why their change was so drastic, and what set them apart. Topical research told me that the two sites were of small-ship, luxury lines as opposed to giants like Carnival, Royal Caribbean, and Princess. (I prefer air travel — I had no idea cruise lines were sorted by ship size. If it interests you, Oceania Cruises (#9) is a mid-size ship line)!
Monthly unique visitor count increases for the three fastest growers (Seabourn, Silversea, and Disney) is likely due to the release of Condé Nast Traveler’s annual Gold List. The three proved themselves as members of the upper echelon of cruise lines, no matter the size. This year in particular, however, small-ship lines performed exceedingly well. Their success is reflected and perpetuated in our data.
Will you be cruising around the world this year? With many popular destinations and an excellent reader-review ranking list from Condé Nast, you’ll surely be able to find which of these fast movers fits your travel plans best.
A Political Science/International Affairs sophomore at Northeastern University, Johanna joins Millward Brown Digital as the spring '14 Digital Marketing Co-op. Apart from her interest in digital infrastructure and her majors; Johanna enjoys absurd quantities of imported coffee, haggling for cheap flights, and constantly editing her website. Find her on Twitter, Google+, or LinkedIn.