(Flappy) Bird is the (Key)word: Lessons from its Virality
If you’re an iPhone owner, chances are you’ve heard of a certain, maddeningly frustrating game called Flappy Bird. If you’re not an iPhone owner, chances are you’ve still heard of it – the simple, yet unnecessarily difficult app flapped to viral success, but took the application world by surprise when creator Dong Nguyen abruptly took the game down.
Biggest Auto Impacts During the Big Game
AutoTrader.com is one of the largest third-party automotive sites where more than 16 million consumers visit each month to find their perfect car. Millward Brown Digital worked with AutoTrader to look at the Super Bowl auto ad experience. We surveyed over a thousand AutoTrader visitors that watched the Super Bowl to find out what auto brands made the biggest impact during the big game.
Sunday Series: All Hail Accountancy Services
While tax season started late (this year’s season was pushed back from the 21st of January to the 31st), the online tax world became January 2014’s top fast-mover. See why below!
The Weekly Compete Pulse
This week held quite a few interesting stories for the digital world, from topics like the Olympics to Jimmy Fallon to Groupon. Check out the top articles we shared!
2014 Super Bowl Top-Line Analysis (Jan 19th – Feb 7th)
The 2014 Super Bowl is now ten days past, so it’s a great time to gauge the top-performing advertisers based not only on pre-week and Super Bowl Sunday performance, but also post-week lift. As a result of the game’s vast reach, it has become a very attractive and expensive opportunity for companies to market their product(s). Based upon this significant investment (4 million dollars per 30 second in-game spot), and the importance of its return, Millward Brown Digital conducted a top-line analysis to measure the impact the advertising had on visitation to each company’s brand site. This is the second annual installment of this analysis – for the 2013 results – click here.
January’s Top 50: Post-Holiday, Pre-Olympic Season Heats Up
See what helped software sites, job search engines, and news platforms secure spots in our Top 50!
Quick Tip: Competitive Intellegence on a Subdomain Level
Compete PRO has the ability to show you performance on a subdomain level. A lot of insights can be drawn from companies that use subdomains to organize and divide up their website. Some examples of insights gleaned from subdomain activity are listed below: Month-over-month and year-over-year changes in Unique Visits can indicate a shift in content strategy and performance. Some business to business companies segment their client lists via subdomain
Sunday Series: Tennis Traffic Turns Heads
January 2014 held some exciting events for the tennis world, the biggest being the Australian Open! See what other sites propelled this category into our fast movers for last month.
The Weekly Compete Pulse
Hope you all had a great Valentine’s Day! Why not continue celebrating with a collection of this week’s top shared stories? Check them out in the links below to find out how to better your digital marketing strategy.
January Data is Now Live – Tax season starts, New Year’s resolutions, and more…
The first month of the new year is behind us and we’re off to a great start! January 2014 data is live and available in Compete PRO and the usual financial services bump at the start of the year is joined by a few other interesting sites across our Monthly and Yearly Fast Movers.
Automotive 2013: Mixed Market Messages
In 2013, the US auto industry enjoyed the highest sales in years and this year is poised for growth as well. But not all brands enjoyed success, and some enjoyed success on only one of the two primary levers needed to drive sales (demand and conversion—Millward Brown Digital’s hallmark metrics). Demand is measured by the number of in-market shoppers. These data are drawn from the sweet spot in the