Facebook Research | How We Shopped: Holiday 2013
Check out this study conducted by Facebook and Millward Brown Digital on how shoppers utilized Facebook during their 2013 holiday shopping!
17 Million Auto Sales in 2014? Yes, it’s Possible!
US light vehicle sales have steadily improved since bottoming out in 2009 at 10.6 million units. 2013 sales reached 15.6 million light vehicles, their highest since 2007 (16.1 million) through still below 16.5+ million in the middle of that decade. However, many of those levels were the result of the industry over-producing and then being forced to use high incentives to clear excess inventories. There was also rich use of fleet sales in some cases. In contrast, in 2013 automakers better aligned production with demand, meaning that recent gains have been “healthier,” and that’s driving optimism for the industry in general. But what can we expect in 2014? If the market continues to improve can we approach 17 million? Let’s see what it would take to reach that level.
Quick-Tip: Using compete.com daily data to inform your marketing campaigns
Daily information can give you insight into the effectiveness of your competitor’s marketing efforts especially if you’re certain they rely heavily on email or social marketing for traffic. Here’s a quick-tip that will help you identify which days of the week might work best for your email marketing campaigns. First you’ll need to download the CSV of the daily attention and reach metrics for the last three months. Next open
December’s Top 50: A Good Close to 2013 for Myspace, CNET, and BizRate
December is always filled with a whirlwind of holiday excitement, shopping, dining, and relaxing. That doesn’t mean that consumer insights stop for the festivities! Our data for December 2013 refers to an interesting mix of top-visited websites from a variety of categories. Read up on some of the most intriguing results below!
Sunday Series: Jewelry Category Sparkles and Shines
The holiday season always has an insurgence of TV ads featuring husbands and boyfriends pulling out jewelry boxes from behind trees or under the mistletoe — so it’s no surprise that the shopping category for jewelry made December 2013’s list of fast movers!
The Weekly Compete Pulse
It’s been an exceptionally good week for social media topics, so today we bring you our most popular shared content. The stories provide tips, tricks, and tools on how to optimize your social media presence. Do check them out for this week’s Pulse!
Quick Tip: Overview of Site Comparisons
You can compare up to 5 sites quickly and easily using a Compete PRO account or compare up to two competitors using our free site analytics tool. The images and steps provided below will outline the process for using Compete PRO’s data to benchmark your competitors. This section allows you to type in any five domains you’re interested in comparing, or you can load an existing saved group if you’ve
Sunday Series: Christmas Gifts for the Shopping Center Category
The holiday season always brings shoppers to stores in droves, so there’s no surprise that the Shopping Centers and Malls category made our list of fast movers for December 2013! The category saw a 51.32% increase in MoM (month-over-month) traffic for unique visitors as consumers wrapped up their holiday shopping. (Overall MoM visit count saw a respectable 50.77% increase).
The Weekly Compete Pulse
Happy weekend! Hopefully the new year finds you well as we bring you a round-up of the top content we shared this week: notes on email marketing statistics, optimized link creation, keeping leads in your sales funnel, and SEO predictions for 2014.
Chevrolet Colorado: Everything a Launch Should Be
Chevrolet is preparing to boldly return to the mid-size pickup truck market with the Chevrolet Colorado (and related GMC Canyon), with the motto “Everything a Truck Should Be.” From one perspective adding Colorado gives the larger Silverado more leeway to move upmarket. From another, sales of Colorado will help GM meet more stringent fleet fuel economy requirements. Either way, the strategy emulates that of Toyota and Nissan (each offering both full-size and mid-size pickups) more than Ford and Ram (full-size only).
Sunday Series: JibJab.com, JacquieLawson.com, 123Greetings.com, and more
Looking back on December 2013, the Ecards category saw massive growth as Americans wished their friends and families happy holidays. With a 55.22% month-over-month (MoM) growth in unique visitors and a 75.19% MoM increase in total time spent on websites in the category, it was no doubt a very successful month for ecards sites; however, looking at longer-term trends, the category as a whole suffered a 31.81% year-over-year (YoY) drop in unique visitors.