Yearly Archives: 2013

Study Shows that Consumers Punish Brands for Poor Twitter Response Time

A new study by Millward Brown Digital and Lithium found that consumers may reward brands who respond back to their Tweets in a timely manner. Consumers have a high expectation for brands to respond back and may even turn negative if they don’t. Here’s what else brands need to know…

Providing “Not Provided” – How You Can Still See Search Referral Data

You’ve seen the headlines. Google is rolling out secure search for everyone. Marketers shouldn’t fear this change though; this is just another step towards progress in the ever-changing world of search. Instead of burying ourselves in organic keyword lists, we must start taking a more holistic approach to search marketing and begin taking steps towards seamlessly combining paid and organic search data.

Sunday Series: Fantasy Football Fast Movers

As the football season moves along and your home team playoff hopes begin to crash and burn or rise at a worrisome pace (I’m an Eagles fan, a city where hope is poisonous and it is foolish to be too optimistic), many of us have turned to our fantasy football teams for solace. The category as a whole is doing the best it has in at least two years. After a 34% month-over-month (MoM) increase in unique visitors (UVs), the category is now seeing over 25 million UVs.

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: Are You Making These 10 Common Google AdWords Mistakes? Internet marketers know that using Google AdWords is an excellent way to drive traffic to their sites. Since it can be expensive if not handled correctly, the trick is to manage campaigns to get the highest return on investment. Unfortunately, a poorly managed AdWords campaign is

The Importance of Getting the Right Content in Front of the Right Audience at the Right Time

This week’s session from the Advertising Club was called “What’s Trending in Media” and covered the topics of digital video, programmatic buying and mobile. While the topics and speakers were definitely varied, a main theme (common to digital and non-digital advertisers) became apparent: get the right content in front of the right audience at the right time. Alvin Bowles, the CEO of Grab Media, began the conversation by talking about

Red Sox vs. Cardinals: Who is Winning the Internet?

If you are a baseball fan then October is one of your favorite months out of the year. Not only do you get to enjoy all the best parts of fall, but you get to watch playoff baseball—arguably the best part of the season. Now that there are two teams left and we head into game 6 with the possibility of the Red Sox coming out on top as winners

Comparing Conversion Rates of Crowdfunding Pioneers

When Warner Bros decided not to fund Rob Thomas’s feature film for the now cancelled TV series Veronica Mars, he looked to Kickstarter – and the Kickstarter community responded. Reaching $2 million dollars in less than ten hours, Veronica Mars broke multiple records, gathered the attention of the industry, and had people seriously recondsidering the legitimacy of crowdfunding. Today, the top five projects combined have received over $32 million dollars in funding.

Sunday Series: Science Sites Have Some Positive Chemistry

Apparently September is the month for science. The category, one that has been on the slight decline as of late, made it to our fast movers for September after a 14.9% month-over-month (MoM) increase in unique visitors (UVs) – bringing their count to a little over 16 million for the month.

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: A poorly illustrated guide of Google’s algorithm, copywriting 101, why paid search isn’t what it used to be, and how to make your landing page copy more persuasive.

3 C’s for Motivating Employees and Driving Company Success

Last week’s session of the Advertising Club of New York provided insight into the creative side of advertising through the eyes of John Gagne, Executive Creative Director of Atmosphere Proximity. Gagne shared several case studies of successful digital ad campaigns with the group. It was especially interesting to hear about the creative process that essentially fueled the fire for each bright idea.

Announcing New Mobile Measurement Solutions from Millward Brown Digital

We are proud to announce the launch of launch behavior-based mobile intelligence solutions to provide new visibility into U.S. mobile consumers and their path to purchase. With the new insights on how people use mobile devices while shopping, we are extending our expertise along the path to purchase – from how to reach consumers, to what advertising and messaging works across platforms, and now how they buy using their mobile phones.