Yearly Archives: 2013

Traffic Acquisition + Personalization = Higher Conversion Rates for Marketers

As a marketer, building out your list of affiliates is an important component of your traffic acquisition strategy. Understanding first what is working for your competitors is a great initial step—Phase 1. After all, “imitation is the sincerest form of flattery.”

What Does it Really Mean to be Innovative?

Last week’s session at the Ad Club of NYC hosted the innovative expertise of speaker, Saneel Radia. Radia is the Director of Innovation at Vivaki and the founder of innovation boutique, Finch15. He challenged the group to think about what the word “innovation” really means. Sure, we hear it all the time. But what must a company actually do to be considered innovative?

Sunday Series: Fashion & Style Among October’s Fast Movers

For this week’s Sunday Series, we have a category that hasn’t made the fast movers list for some time now, the “Fashion and Style” category. As a whole the category saw a 15.6% month-over-month (MoM) increase in unique visitors (UVs). This brought the total category UVs up to 15.9 million for the month of October – the highest that it has been in over a year.

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: How Shoppers Use Mobile Phones in Stores, 25 Marketing Cliches You Should Avoid at All Costs, 101 Lessons from five years of SEO by Brian Dean, Nail Content Writing and Inspire Your Readers to Respond.

Adjusting Your Search Strategy to Increase Holiday Sales

As the holiday season begins, many brands are preparing for the launch of their holiday marketing blitzes—that is, if they haven’t already. To help you understand the holiday shopper, we have completed a study in concert with Google which takes a look at the differences between consumers who do and don’t use search in their path-to-purchase.

5 Steps to Help Generate New Business for Advertising Agencies

his week the Ad Club hosted guest speakers Kristen Cavallo, Chief Strategy Officer of Mullen, and Donna Wiederkher, CMO of Aegis Media N.A., on the topic of new business. Coming from different backgrounds, with over decades of experience between the two of them, the insights they gave were both practical and thought provoking.

October Data is Now Live – TheVerge.com, JetBlue.com, Halloween and More…

October data is live and available now for Compete PRO customers! Before I share the insights from our October data, I’d like to tell you about the new Site Finder capability in the Advanced edition of Compete PRO. Many of our customers have asked for the ability to generate lists of websites that satisfy certain criteria.

Sunday Series: Healthcare.gov Traffic Gives Large Boost to Insurance Category

If you were following current events during the month of October then you are probably aware of one of the top stories – the government shutdown and the launch of healthcare.gov, the acting portal of the Affordable Care Act. Knowing this, it’s not surprising that the “Insurance & Physicians” category made our list of fast moving categories.

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: Michael Kors’s Instagram Ad: 36K Likes, 200 Rage-Filled Comments, Twitter’s New Display Ads in Action, Instagram ads are turning into ‘likes’ 5 percent of the time, No. 1 Position in AdWords Doesn’t Always Get Highest CTR [Study].

How to Maximize Ad Efficiency by Reaching Your Exact Target Demographic

As MySpace continues to surprise just about everyone with some of the highest traffic numbers they’ve had in years and a 50% increase in users since the relaunch, one thing that is still concerning is the tremendous drop in visitor engagement.

Essentials for PR Success: You Need a Story

Last week at the Advertising Club of NYC, special guest Sloane Humphrey, President of Powell Communications, came in to share some insight on what she refers to as “storytelling” through the lens of public relations. Powell Communications is a B2B PR firm that works with advertising, marketing, education and technology companies.