Yearly Archives: 2013

3 Easy Ways to Discover New Business Prospects

Whether you work in sales, do full time business development work, or you handle new business prospecting at an agency, you need to stay on top of new ways to constantly find new prospects. Sure, there are dozens of databases available that have contact information for thousands of professionals, but you might not know enough about the companies from those databases to make informed decisions about which prospects are good fits.

Black Friday & Cyber Monday Report: Everything’s Merry for Amazon

It seems as though every year, more and more pressure gets put on Black Friday and Cyber Monday. Not only are these important days for retailers to capture holiday shopping sales, but lately it seems that consumer confidence, holiday season projections and the weight of the world rests on the results.

November Data is Now Live – BET.com, Hallmark.com, Black Friday and more…

Happy holidays! To ring in the holiday season, November data is live and available in Compete PRO! Speaking of the holidays, Black Friday dominated the Monthly Fast Movers this time around. Beyond discount aggregator sites like BlackFriday.fm, TheBlackFriday.com, NoMoreRack.com, and BlackFriday.com, several brands also made it into the top Fast Movers like Hallmark.com and Express.com.

Holiday Gift Card Demand 2012 – 2013

With every holiday season comes a handful of must-have items for kids (remember Tickle Me Elmo?) and adults alike. There is one item that continues to get hotter every year: the gift card. Holiday gift card sales are expected to reach $29.8B, up $1B from holiday 2012, according to the National Retail Federation. Often times the mental image associated with gift cards is the procrastinating shopper in a physical retail store on December 24th who resorts to plastic in fear of showing up to Christmas without a gift for a loved one.

Sunday Series: Hockey Picks Up Early in the Season

If you are a hockey fan, you are used to the ups and downs that the sport can put you through—both by your favorite team and the league itself. This year seems to be the start of a very good for hockey. This is assumed by the uncharacteristic multi-month rise in traffic when traffic numbbers are normally flat. In the past, the category didn’t see a lift until January, when many of the casual fans may begin to watch after their favorite football team didn’t make or lost in the playoffs.

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: Small Businesses Need Big Data Too, 15 Stunning Stats About Cyber Monday, Convert Your Content Marketing to Revenue: 7 Pieces of the Puzzle, Real Time Marketing: How Brands Can Prepare And Succeed

Case Study: Why Engagement Doesn’t Always Equal Higher Sales

In 1946, Juan Trippe established the InterContinental brand and opened their first hotel in Béllam, Brazil. Since then, the InterContinental Hotel Group has become the largest hotel company in the world with over 675,000 rooms in over 100 countries. In 2008, Brian Chesky, Nathan Blecharczyk, and Joe Gebbia founded Airbnb in San Francisco, CA. Since then, they have expanded to 34,000 cities in 192 different countries and offer over 500,000 rooms.

10 of the Best Ecommerce Tools to Help You Win this Holiday Season

The most jolly time for both consumers and retailers is on in full force, the holiday season has started. So how can retailers, or more specifically, eRetailers, take advantage of the holiday season and receive the gift of a record high sales quarter? The solution is most likely the perfect combination of marketing, sales promotions, and optimization.

20+ Black Friday & Cyber Monday Facts That You Need to Know

Shoppers are keen on researching for the best deals and rely on different sources to gather information. The majority of shoppers are visiting Black Friday and Cyber Monday deal sites such as Blackfriday.com and Cybermonday.com. They’re also browsing online store circulars, visiting retailer websites, checking out social media pages and talking to friends and family about promotions.

Sunday Series: Boeing Helps Travel Category Get Going

October was a great month for the “Corporate Travel” category. In fact, it was the best month that the category has had in the past two years. After a record 25% month-over-month (MoM) increase, the category saw a little over three million unique visitors (UVs). This is one of the first times that the category made it to our list of fast movers and is quite impressive for the relatively small category. But what exactly helped the category perform so well?

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: 10 Google Analytics Advanced Segments That Reveal Search & Social ROI, How & When You Can Turn SEM From A Checkbox To A Core Business Component, How To Get Interactive Branding Right, The Most Effective Tactics for Acquiring Facebook Fans and Twitter Followers