Here’s a round up of our favorite digital marketing stories from the web this week:
Maximizing Marketing Data: Turning Immediacy Into Impact Businesses today are infusing their brand presence into every corner of the media and marketing landscapes. As digital channels continue to multiply, customers have spread across all of them, creating the need to converge social media, microsites, display ads and other assets into one seamless brand perception. Check out this article from Marketing Land to learn how to maximize your marketing data.
Even Small Companies Can Tap Big Data If They Know Where to Look Small and medium-size businesses are often intimidated by the cost and complexity of handling large amounts of digital information. A recent study of 541 such firms in the UK showed that none were beginning to take advantage of big data. See what they are in this revealing study and analysis.
Curating Content Or Creating It: Which Drives More B2B Conversions? Ask B2B marketers what their top priority is and they will likely say “getting more leads.” However, many marketers lose sight of these priorities when they get caught up with the latest tools and trends. It’s particularly easy to get off track when you’re deciding what types of B2B content to produce and share. So what drives more conversions, curating or creating content?
Don’t Dismiss Broad Match: It’s Come A Long Way Search marketers know that bidding for exact search terms — a [red car], for instance — yields a high degree of precision, reaching searchers who are very specific with their query. But what about searchers that mean [red car], but choose to use different terminology? Or who perhaps even misspell what they are looking for? That’s where broad match search comes in.
What was your favorite digital marketing story this week? We’d love for you to share links in the comments!
As a senior at Northeastern University, Zach Eberhart is thrilled to join the Compete team as the new Social Media / Marketing Co-op. Majoring in marketing and management information systems, Zach loves everything marketing and technology and has experience in both the agency and startup world. If you like what you read, you can connect with him on Google+ or LinkedIn.