Here’s a round up of our favorite digital marketing stories from the web this week:
People Shopping on Mobile Devices Visit More Sites Than Those on a PC Mobile devices have made it possible for people to shop anywhere, anytime, and apparently, they’re taking advantage. People who shop from their mobiles visit more retailer sites than those who shop from their PCs. Mobile shoppers also use search engines and social media sites more than PC shoppers do. Using our previously released data, AdWeek puts out this excellent infographic.
Mobile App Metrics that MatterReleasing a mobile app to the public is certainly an accomplishment, but launch day is nowhere near the end of the process. It’s just as vital to measure people’s interaction with your apps as it is to measure their interaction with your web properties. In this episode of Moz’s Whiteboard Friday, Adam Singer, Google’s analytics advocate, walks us through some of the most important metrics to watch to make sure your app is as successful as possible.
Matt Cutts: Google Penalties Get More Severe for Repeat Offenders For website owners who have been penalized by Google for violating the webmaster guidelines, it can take months to rectify issues, get back into the index, and regain rankings. However, that isn’t always the case. Explained in another one of Matt Cutts’ famous videos, you can see exactly why.
5 Ways To Evaluate The Quality Of Audience Data The fundamental evolution in display advertising, ushered in by real-time bidding (RTB) technology, is the concept of buying audiences as opposed to just inventory. We used to buy “audiences” by guessing about the characteristics of the visitors to a particular site or type of site. Now, one can pick and choose individuals by their characteristics regardless of where they happen to be on the web. But how do you assess the quality of an audience?
What was your favorite digital marketing story this week? We’d love for you to share links in the comments!
As a senior at Northeastern University, Zach Eberhart is thrilled to join the Compete team as the new Social Media / Marketing Co-op. Majoring in marketing and management information systems, Zach loves everything marketing and technology and has experience in both the agency and startup world. If you like what you read, you can connect with him on Google+ or LinkedIn.