The Weekly Compete Pulse

Weekly Pulse

Here’s a round up of our favorite digital marketing stories from the web this week:

Small Businesses Need Big Data, Too When given big data small businesses not only benefited from the precision offered by customer data, but exposure also encouraged owner-managers to share insights with employees and get them involved in companies’ competitive thinking. These are just some of the benefits that small businesses can gain from having access to and using their own “big data.”

15 Stunning Stats About Cyber Monday Since its inception in 2005, Cyber Monday has become a popular digital alternative to Black Friday as many wary and weary shoppers opt to stay warm at home and avoid the mobs. Clearly, as our smaller devices get more powerful, there have been upticks in numbers across the board—but some of the details still come as a surprise.

Convert Your Content Marketing to Revenue: 7 Pieces of the Puzzle In the B2B world of marketing, if our content and associated content marketing efforts are not generating revenue, then we should fix it — or stop the effort altogether — so budget and resources can be diverted to those tactics that are generating revenue. Check out the detailed framework to see how you can begin converting your content marketing to revenue.

Real Time Marketing: How Brands Can Prepare And Succeed Oreo. Starbucks. American Express. Dell. These are brands that come to mind when the topic of real-time marketing (RTM) arises — as it does with increasing frequency these days. Big DataReal-time is gaining traction for all kinds of reasons. A recent study by GolinHarris demonstrates real-time can raise literally all desirable marketing metrics.

What was your favorite digital marketing story this week? We’d love for you to share links in the comments!

About Zach Eberhart:
As a senior at Northeastern University, Zach Eberhart is thrilled to join the Compete team as the new Social Media / Marketing Co-op. Majoring in marketing and management information systems, Zach loves everything marketing and technology and has experience in both the agency and startup world. If you like what you read, you can connect with him on Google+ or LinkedIn.