Monthly Archives: November 2013

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: Michael Kors’s Instagram Ad: 36K Likes, 200 Rage-Filled Comments, Twitter’s New Display Ads in Action, Instagram ads are turning into ‘likes’ 5 percent of the time, No. 1 Position in AdWords Doesn’t Always Get Highest CTR [Study].

How to Maximize Ad Efficiency by Reaching Your Exact Target Demographic

As MySpace continues to surprise just about everyone with some of the highest traffic numbers they’ve had in years and a 50% increase in users since the relaunch, one thing that is still concerning is the tremendous drop in visitor engagement.

Essentials for PR Success: You Need a Story

Last week at the Advertising Club of NYC, special guest Sloane Humphrey, President of Powell Communications, came in to share some insight on what she refers to as “storytelling” through the lens of public relations. Powell Communications is a B2B PR firm that works with advertising, marketing, education and technology companies.

Study Shows that Consumers Punish Brands for Poor Twitter Response Time

A new study by Millward Brown Digital and Lithium found that consumers may reward brands who respond back to their Tweets in a timely manner. Consumers have a high expectation for brands to respond back and may even turn negative if they don’t. Here’s what else brands need to know…

Providing “Not Provided” – How You Can Still See Search Referral Data

You’ve seen the headlines. Google is rolling out secure search for everyone. Marketers shouldn’t fear this change though; this is just another step towards progress in the ever-changing world of search. Instead of burying ourselves in organic keyword lists, we must start taking a more holistic approach to search marketing and begin taking steps towards seamlessly combining paid and organic search data.

Sunday Series: Fantasy Football Fast Movers

As the football season moves along and your home team playoff hopes begin to crash and burn or rise at a worrisome pace (I’m an Eagles fan, a city where hope is poisonous and it is foolish to be too optimistic), many of us have turned to our fantasy football teams for solace. The category as a whole is doing the best it has in at least two years. After a 34% month-over-month (MoM) increase in unique visitors (UVs), the category is now seeing over 25 million UVs.

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: Are You Making These 10 Common Google AdWords Mistakes? Internet marketers know that using Google AdWords is an excellent way to drive traffic to their sites. Since it can be expensive if not handled correctly, the trick is to manage campaigns to get the highest return on investment. Unfortunately, a poorly managed AdWords campaign is

The Importance of Getting the Right Content in Front of the Right Audience at the Right Time

This week’s session from the Advertising Club was called “What’s Trending in Media” and covered the topics of digital video, programmatic buying and mobile. While the topics and speakers were definitely varied, a main theme (common to digital and non-digital advertisers) became apparent: get the right content in front of the right audience at the right time. Alvin Bowles, the CEO of Grab Media, began the conversation by talking about