October was a great month for the “Corporate Travel” category. In fact, it was the best month that the category has had in the past two years. After a record 25% month-over-month (MoM) increase, the category saw a little over three million unique visitors (UVs). This is one of the first times that the category made it to our list of fast movers and is quite impressive for the relatively small category. But what exactly helped the category perform so well?
Mostly Boeing. The highest ranked site in the category saw a 53% MoM increase—bringing the site’s UVs to neatly 1.3 million, the highest that they have been in two years. So what exactly was going on in October to bring their traffic to such high levels? Turns out they had a lot of things going on. From reports of better than expected earnings, to multiple news reports about their 777x, to record high orders, October was a good month for Boeing—and their traffic shows it.
Another site in the “Corporate Travel” category that performed well was myusairways.com. At the time the airline was in court with American Airlines against the United States Justice Department. Although the merger has been approved now, at the time it was still in the air about whether or not the two airlines would be allowed to merge. The site saw a 31% MoM increase in UVs, bringing their total for the month of October up to a little over 250,000.
As a senior at Northeastern University, Zach Eberhart is thrilled to join the Compete team as the new Social Media / Marketing Co-op. Majoring in marketing and management information systems, Zach loves everything marketing and technology and has experience in both the agency and startup world. If you like what you read, you can connect with him on Google+ or LinkedIn.