The Weekly Compete Pulse

Weekly Pulse

Here’s a round up of our favorite digital marketing stories from the web this week:

How Shoppers Use Mobile Phones in Stores Just under one-third (30%) of US shoppers and 40% of UK shoppers use their smartphones when shopping in brick-and-mortar stores, according to recent study by Usablenet. Check out the MarketingProfs study for additional findings from the report, which was based on data from a survey of 1,500 shoppers in the US and UK, as well as in-person interviews with employees and customers in stores.

25 Marketing Cliches You Should Avoid at All Costs Marketing is about communication and creativity. That’s why it’s so distressing to find it riddled with cliches. You might even say we’ve reached Peak Marketing Cliche, but that in itself smacks of cliche. Here’s Digiday’s stab at identifying the most egregious, which just may bring you to forswear them from your vocabulary.

101 Lessons from five years of SEO by Brian Dean The SEO world has changed a lot over the past few years. For a lot of website owners SEO can be very frustrating. The highs and lows of SEO regardless of the hat color are unavoidable and slightly addictive – it’s nature as a neverending puzzle a lot of the reason why so many people love it. After five years in the industry, Brian Dean from Backlinko has learned a lot and in this blog post he shares 101 lessons that he has learned so far.

Nail Content Writing and Inspire Your Readers to Respond As content continues to become an ever-increasing part of any brand’s outward strategy, this presentation shares how to prepare, plan and pen some seriously hot content and inspire your readers to act. Check it out.

What was your favorite digital marketing story this week? We’d love for you to share links in the comments!

About Zach Eberhart:
As a senior at Northeastern University, Zach Eberhart is thrilled to join the Compete team as the new Social Media / Marketing Co-op. Majoring in marketing and management information systems, Zach loves everything marketing and technology and has experience in both the agency and startup world. If you like what you read, you can connect with him on Google+ or LinkedIn.