Here’s a round up of our favorite digital marketing stories from the web this week:
Are You Making These 10 Common Google AdWords Mistakes? Internet marketers know that using Google AdWords is an excellent way to drive traffic to their sites. Since it can be expensive if not handled correctly, the trick is to manage campaigns to get the highest return on investment. Unfortunately, a poorly managed AdWords campaign is one of the easiest ways to waste money on your digital spend. Be sure you aren’t making any of these common mistakes.
A Look at Women and Their Relationship With Mobile Phones Women really, really like their mobile devices. According to a new study from Time Inc. and Nuance Digital Marketing, 60 percent of women name their mobiles as the most important devices in their lives. Not only is their smartphone the first thing she looks at in the morning, it consumes their free time throughout the day, when they use it for engaging with social media, texting and shopping. Check out these and more statistics on women and their mobile phone usage.
One Activity You Should Do On Your Blog Every Day Other than creating new content – what else should you be paying attention to every day? The author of this blog post wants to suggest a simple activity that he thinks can be almost as important as creating new content for your blog. What is it? Well it’s not creating new content. Another hint? It has to do with your old blog posts. Check out the full article over at Problogger.
Old Meets New: Newspapers Take to Instagram Newspapers haven’t flocked to Instagram the way they have to Facebook and Twitter. Which makes sense. Instagram, unlike the other platforms, can’t drive people back to the site because the photo-sharing platform doesn’t embed live links. Still, some newspapers are beginning to find value in having a presence on the massively popular Instagram. See which newspapers are already there and what they are doing on the site.
What was your favorite digital marketing story this week? We’d love for you to share links in the comments!
As a senior at Northeastern University, Zach Eberhart is thrilled to join the Compete team as the new Social Media / Marketing Co-op. Majoring in marketing and management information systems, Zach loves everything marketing and technology and has experience in both the agency and startup world. If you like what you read, you can connect with him on Google+ or LinkedIn.