Monthly Archives: November 2013

20+ Black Friday & Cyber Monday Facts That You Need to Know

Shoppers are keen on researching for the best deals and rely on different sources to gather information. The majority of shoppers are visiting Black Friday and Cyber Monday deal sites such as Blackfriday.com and Cybermonday.com. They’re also browsing online store circulars, visiting retailer websites, checking out social media pages and talking to friends and family about promotions.

Sunday Series: Boeing Helps Travel Category Get Going

October was a great month for the “Corporate Travel” category. In fact, it was the best month that the category has had in the past two years. After a record 25% month-over-month (MoM) increase, the category saw a little over three million unique visitors (UVs). This is one of the first times that the category made it to our list of fast movers and is quite impressive for the relatively small category. But what exactly helped the category perform so well?

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: 10 Google Analytics Advanced Segments That Reveal Search & Social ROI, How & When You Can Turn SEM From A Checkbox To A Core Business Component, How To Get Interactive Branding Right, The Most Effective Tactics for Acquiring Facebook Fans and Twitter Followers

Traffic Acquisition + Personalization = Higher Conversion Rates for Marketers

As a marketer, building out your list of affiliates is an important component of your traffic acquisition strategy. Understanding first what is working for your competitors is a great initial step—Phase 1. After all, “imitation is the sincerest form of flattery.”

What Does it Really Mean to be Innovative?

Last week’s session at the Ad Club of NYC hosted the innovative expertise of speaker, Saneel Radia. Radia is the Director of Innovation at Vivaki and the founder of innovation boutique, Finch15. He challenged the group to think about what the word “innovation” really means. Sure, we hear it all the time. But what must a company actually do to be considered innovative?

Sunday Series: Fashion & Style Among October’s Fast Movers

For this week’s Sunday Series, we have a category that hasn’t made the fast movers list for some time now, the “Fashion and Style” category. As a whole the category saw a 15.6% month-over-month (MoM) increase in unique visitors (UVs). This brought the total category UVs up to 15.9 million for the month of October – the highest that it has been in over a year.

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: How Shoppers Use Mobile Phones in Stores, 25 Marketing Cliches You Should Avoid at All Costs, 101 Lessons from five years of SEO by Brian Dean, Nail Content Writing and Inspire Your Readers to Respond.

Adjusting Your Search Strategy to Increase Holiday Sales

As the holiday season begins, many brands are preparing for the launch of their holiday marketing blitzes—that is, if they haven’t already. To help you understand the holiday shopper, we have completed a study in concert with Google which takes a look at the differences between consumers who do and don’t use search in their path-to-purchase.

5 Steps to Help Generate New Business for Advertising Agencies

his week the Ad Club hosted guest speakers Kristen Cavallo, Chief Strategy Officer of Mullen, and Donna Wiederkher, CMO of Aegis Media N.A., on the topic of new business. Coming from different backgrounds, with over decades of experience between the two of them, the insights they gave were both practical and thought provoking.

October Data is Now Live – TheVerge.com, JetBlue.com, Halloween and More…

October data is live and available now for Compete PRO customers! Before I share the insights from our October data, I’d like to tell you about the new Site Finder capability in the Advanced edition of Compete PRO. Many of our customers have asked for the ability to generate lists of websites that satisfy certain criteria.

Sunday Series: Healthcare.gov Traffic Gives Large Boost to Insurance Category

If you were following current events during the month of October then you are probably aware of one of the top stories – the government shutdown and the launch of healthcare.gov, the acting portal of the Affordable Care Act. Knowing this, it’s not surprising that the “Insurance & Physicians” category made our list of fast moving categories.