Monthly Archives: October 2013

Announcing Millward Brown Digital’s Online Conversion Insights

Conversion tracking is an essential part of any digital marketing strategy. No matter what the conversion represents, your conversion rate is one of the most important metrics you have in your optimization arsenal. With how important this metric is, it is surprising to find that 70% of marketers are not aware of their competitors’ conversion rates—or the average in their industry.

When a Pivot Goes Well: Taking a Look at MySpace’s Recent Comeback

Adapting to the changing market and adjusting your business model is an essential part of surviving in the fast-paced world that is the tech industry. Sites that are giants today can quickly become irrelevant in only a few years – even worse, synonymous with that notion. Just ask Myspace or Digg.