Monthly Archives: October 2013

September’s Top 50 Sites: Apple, Crackle, & MySpace

CBS stays strong in September Compared to last year, an election year, this September was quite slow. That didn’t stop cbs.com from making it to the list of fast movers once again. Although they didn’t have election coverage to drive traffic, they still managed to have the highest month-over-month (MoM) increase of all the top 50 sites. Seeing a 50% MoM increase and bringing their amount of unique visitors (UVs)

Addressing Research in the Digital Landscape

Continuing last week’s discussion on the Advertising & Marketing series hosted by the Ad Club of NYC, two Millward Brown Digital Research Analysts, Hannah Pavalow and Nicole Romano, provide additional insight on this week’s relevant topic of marketing research. Millward Brown’s own Senior Partner, Ann Green, spoke to the group about the challenges researchers face today.

A Bleak First Week: 99.6% of Healthcare.gov Visitors Did NOT Enroll in Obamacare

Since October 1st, Americans living in the 50 states and Washington, D.C. can purchase healthcare through exchanges as part of the Affordable Care Act (also known as Obamacare.) Little information has been made available by the administration on the level of interest these exchanges have received or more importantly the number of consumers who actually enrolled, although the rollout has been plagued with widespread reports of system outages and bugs.

Finding Success by Fostering a Creative Work Environment

The Advertising Club of New York is presenting an eight week lecture series on Advertising & Marketing. This past week Val DiFebo, CEO of Deutsch, and Gina Grillo, President and CEO of the AD Club, kicked-off the series with a one-on-one interview discussing the state of the industry and what it takes to grow your career in the field. Two of our Research Analysts share their thoughts on the session and how it contributes to our focus of getting digital right.

Sunday Series: Football Category Continues to Win Big

We’ve done a post on how teams were performing before pre-season, we’ve done a post on how teams were doing during pre-season, so of course we must do a post now that the season is fully underway.

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: Making better use of data-driven marketing, three conversion rate optimization techniques using images, a definitive guide to copywritiing, and what everyone should know about SEO.

19 Characteristics & Activities of Today’s Mobile Shopper

As mobile becomes an unavoidable force in nearly every industry, the identification of a certain profile is essential for the success of your mobile marketing efforts. Because mobile shopping is yet to be ubiquitous, the behavior, attitude and interests of consumers who engage in mobile shopping differ from traditional desktop shoppers.

A Compete Analysis of Obamacare

Healthcare has been all over the news as of late. Between the shutdown of our government and the constant news reports, I’d say it’s pretty close to impossible to not hear about the stalemate on the Affordable Care Act, also known as Obamacare. Despite your thoughts on healthcare reform, it is also hard to deny the impact that the news has had on Internet behavior.

September Data is Now Live at Compete

It’s that time of the month again, and September’s data is now live in Compete PRO. Many of you have taken time to email or tweet your appreciation for the data going live. Thank you! We really appreciate it. It is a big effort to get the data ready. It involves working with 500 million database records every day that we receive from 2 million panelists, extracting and transforming that data, normalizing and projecting that data, creating metrics from that data, and ensuring the quality of the data.

Sunday Series: As the Summer Ends, the Job Search Begins

Image from: Job Search / Shutterstock For the second month in a row, the “Job Search” category is a fast mover. I’m not sure how I fell about this fact. It could mean that people are relying more and more on the internet to find a job or it could mean that more and more people are looking for a job. Either way, the category is up 8.9% month-over-month (MoM)

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: The best times to post on Instagram, why you can’t engineer success, more on Google making the switch to SSL, and how multi-screen ad impact will soon be possible through Google.