The Weekly Compete Pulse

Weekly Pulse

Here’s a round up of our favorite digital marketing stories from the web this week:

A [Poorly] Illustrated Guide to Google’s Algorithm After a tweet poking fun at Google’s recent algorithm updates caught the attention of Matt Cutts, the author of this post decided to go into just how complex the algorithm can be. What he calls a poorly illustrated guide is actually an in-depth post broadly addressing each layer. If there is any confusion as to how Google’s algo works, this post is definitely worth checking out.

Copywriting 101: The Principles of Irresistible Content Copywriting is an important part of any marketers job. Selling, convincing, persuading, exhibiting, presenting, and calling to action all require some sort of copywriting. In light of that, Barry Feldman schools you in the basics of copywriting and touches upon many different aspects of the art. So, whatever you may having difficulty with when it comes to copywriting, you will likely find some help.

The Times Are a-Changin’: Why Paid Search Isn’t As Easy As It Used to Be Paid search advertising is one fastest growing and rapidly changing industries today. Theses constant changes require more effort and different strategies to improve pay-per-click ROI. The days of building a profitable campaign by just running keywords through Google’s keyword tool, writing ad copy, and making a few changes are over. Check out this post to see what recent changes AdWords has seen as of late and what you can do to take advantage of said updates.

4 Ways to Make Your Landing Page Copy More Persuasive Your landing page might have a slick, professional design, stunning graphics, and a truly remarkable offer, but if your written content doesn’t work, your conversion rate won’t impress anyone. That is why Unbounce goes into how you can not only write the right copy, but make sure that copy is persuasive and conversion-inducing.

What was your favorite digital marketing story this week? We’d love for you to share links in the comments!

About Zach Eberhart:
As a senior at Northeastern University, Zach Eberhart is thrilled to join the Compete team as the new Social Media / Marketing Co-op. Majoring in marketing and management information systems, Zach loves everything marketing and technology and has experience in both the agency and startup world. If you like what you read, you can connect with him on Google+ or LinkedIn.